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It has always represented, in our imagination, the traditional home concept and embodies the very idea of warmth and vitality. A TM Italia wooden kitchen embodies the real essence of a friendly environment. It can be distinguished by:. Wood is a natural material that creates a direct link with the nature.

Thanks to TM Italia we can personalize the kitchen by choosing among a wide range of essences. It is possible to vary the styles, the colors, the finishes and the processing of the wood.

Even wooden kitchens asda 1000 it requires a lot of attention and a continuous maintenance, a wooden kitchen is really one of the most durable one and stand up well to any kind of stress. By working and making tiny stucco on the superficial surface of the material, the wooden kitchens stand out since they are also very easy to repair.

Wood is a living materiale that guarantees a timeless aesthetic and, thanks to the presence of the grain � a precious decorative element � it makes any kitchen space one of a kind. A production chain that integrates the woodworking excellence wooden kitchens asda 1000 makes it possible to offer the best customization possible in the field of artisan wooden kitchens.

Details that express wooden kitchens asda 1000 quality and sartorial attention helping TM Italia to make every single creation a unique one. Palissandro, Olivo, Ebano, Olmo; thanks to several essences, TM Italia makes it possible to wooden kitchens asda 1000 any kitchen project. In the D90 modelthe Noce canaletto finish is the most important essence.

Indeed, wooden kitchens asda 1000 the columns with inside wooden kitchens asda 1000 are in Wooden kitchens asda 1000 Canaletto bigliato essencecarefully selected to ensure the vein continuity on the whole composition up to the inside of the shutters. A matched cantilevered level made of the same essence creates a useful convivial space and a support base.

Forefront and the ability of selection help TM Italia venturing into the continuous trial of different materials and in matching. Its surface is treated in order wooden kitchens asda 1000 keep its porosity and superficial irregularity. Discover all the premium essences. Thanks to the shades essences of TM Italia, the project freedom is experienced through colors: from the lightest shades to the darkest ones, here there are some models:.

Rua is equipped with rovere shutters and shelves, grey colored, with a refined three dimensional decoration that resembles the compositional stave of the kitchen project. This work shows the value of handscraft that is matched to contemporary features, both aesthetic and technological. TM Italia designs wooden kitchens with grains on sight and perceptible by touch, for those who want to like the wooden kitchen and hold the essence in their hands.

Here some examples:. Valuable wood and finishes selection, compositional flexibility and ability to mix different materials are the reason why TM Italia is such a perfect partner to realise kitchen projects. Valuable wood essences are mixed together with other materialsdefining the wooden kitchens realized by TM Italia and the living room where they will be placed. In the Gsteel and a heat-treated rovere essence combine elegance and technicality.

Here the heat-treated rovere shelf ideally connects the linear composition of the wall-mounted five columns to the boiserie realized by using the same material. You will find in the gallery some examples of other combinations. Do you think that wooden kitchens are the just combination between traditional and modern kitchen and the wooden kitchens asda 1000 that suites your needs.

The sycamore wood kitchen characterizes this open-space located on the 5th Avenue, a special project in the heart of Manhattan. A fine wood kitchen with Wooden kitchens asda 1000 and out-of-square corner arrangement installed in Hell's Kitchen, in the centre of Manhattan. A composition with freestanding island in Perlino White Stone and wall cabinet in elm with vertical flame.

The solutions make this retractable kitchen functional. The selection of materials helps customise the environment. Doors wooden kitchens asda 1000 of olive wood and an island made of stone: a made-to-measure project. Stone, steel and wood for a material composition: a kitchen with stone island and fitted wall.

A linear wall-mounted composition with quartz worktop and bases made of Sycamore wood essence, combined with cabinets, open-style elements and white lacquered columns. Inside an old cottage surrounded by the forests of Lane Cove in Sydney, a kitchen with an island built on the Miuccia model with wood columns on the concept t Access from home all the wooden kitchens asda 1000 tools of TM Italia.

The tailoring experience in applying industrial techniques to unique pieces makes TM Italia the ideal partner for every project. Discover all our creations.

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He as now started looking out for other opportunities to move out of the organization. Inflation is one of the most familiar words in economics.

Inflation has plunged countries into long periods of instability. With regard to the above statement explain how Reserve Bank of India plays a vital role in combating inflation. High level of NPAs in banks has attracted public as well as foreign financial institutions to analyze the reasons for it. They declined lucrative corporate job offers and decided to plunge into the world international business.

Thus, both decided to import the fabric from abroad. By , it is expected to grow at 12 per cent CAGR. The category leaders work with Franchise stores and Sports Celebrities. Over the years, a flood of local franchisees have got into business with aspirational sportswear brands, facilitating a rapid expansion of their presence throughout India.

Material Purchased kgs Material consumed kgs Actual wages paid for hours Rs Units produced Standard rates and prices are as follows Direct material cost Rs4 per unit Direct labour cost Rs4 per hour Standard input 10kg for one unit.

Question: Make a detailed note of what you will speak to the workers � including benefits of a trade union as well as the process for registering the Union. Question: What compensation is the company liable to pay? Which Act is this covered under? For Compensation calculation the factor can be taken as Over the years, the company has been hiring bright engineering graduates from good engineering colleges.

They follow a systematic process of identifying colleges to recruit from and have a detailed recruitment process, including a written exam and personal interviews.

However, there are very high levels of attrition amongst the graduate engineers. When the HR team did a detailed analysis of the data, they found two primary reasons for the exits: 1. The engineers used this as a temporary job while preparing for higher education courses, particularly for colleges abroad.

The role itself did not really need high-level engineering skills and the roles they were performing, could easily be done by skilled and well-trained diploma graduates or technicians. The company has now decided to focus on hiring technicians and diploma graduates. What aspects of HR Planning and Strategy will the company need to focus on for this approach to be successful?

Jahazi Company is a company that is into operating boats for leisure cruises in Kerala. The owner of this company, Mr. Nair, now wants to move into International waters by setting up a base in Singapore, to provide these services in South East Asia.

Nair is planning to move to Singapore to manage operations for all his entities from Singapore. However, he is worried that once he moves to Singapore, his original operations in Kerala will suffer.

You are the HR Head of this company. Nair has asked you for advice on how to handle this transition so that the Kerala company performance is not impacted. Question: What is you recommendation and how would you approach this process? Funky TV is a music television channel that is very popular amongst youngsters.

It is considered a fun channel and has a great brand recall value, but due to high content costs and other expenses, it is not very profitable. The channel is successful because of the new formats and interesting ideas it keep introducing regularly on air. The employees are mostly in the age group of There are a few other employees from older age groups as well. The company prides itself on being a Crazy and Cool workplace. Each employee at the time of joining is given decorating material and lots of colourful paper to help them decorate their workplace.

This is an open office layout. All employees including the senior management sit in the same area and there are small meeting rooms for people who wish to have a quiet conversation. Every evening at 6 pm, one employee is randomly selected by draw of lots and gets to choose a playlist to play on the public address system.

There is no dress code and employees are inspired to discover their individual style. The employees are encouraged to speak their mind, share their ideas and disagreements are considered healthy. Managers avoid taking unilateral decisions and prefer to have a consensus-based approach. The culture is also such that it attracts talented people from across all walks of life.

The current channel programming in charge was a professor of physics before he joined the channel. Though the company faces stiff competition in the music television space and is not the best paymaster, it still has low levels of attrition.

Question 2 You have decided to start up a venture for manufacturing gel pens. You plan to discuss the term cost and the essential elements of cost with your partner so as to find the suitability of various costs that can be incurred during the production. Design a presentation to discuss the same with the relevant examples.

Question 3 Bhakti Ltd provides you the following information in relation to the year and Questions: What power and power tactics was being used by Mr Kabir? What power Mr Srivastava was using and earmarked and explain the factors used by Mr Srivastava in contributing to the politics. Nishant is a hard worker. He takes pride in his work. He has learned selling techniques.

He has accompanied top salesman. He has no problem asking for advice and doing whatever needs to be done to learn the business. It has been a tough quarter for Nishant, but he is doing his best to achieve his sales targets.

He feels that failure to make quota during this past quarter results not from lack of effort but just bad luck in the economy. But he is now hopeful in the next quarter. Nishant is upset with Gulshan for having him attend the coaching session because this is the first time in three years that his sales quota has not been met. The entire experience has left Nishant demotivated and questioning his future with the company.

Navin was sent to coaching mainly because his customer satisfaction reports were low; in fact, they were the lowest in the company. He thinks that the coaching session is a waste of time. He feels that no matter how much effort is put into the job, he will never be adequately rewarded. For three of the last five years Nikhil was the number one salesperson in the division and had hopes of being promoted to sales manager.

When Gulshan joined the company, Nikhil worked closely with Gulu Jr. Nikhil thought this close relationship with Gulu Jr. He goes late for appointment or misses them entirely. His sales performance declined dramatically, which resulted in a drastic loss of income.

Although Nikhil had been dedicated and fiercely loyal to Gulu Jr. Nikhil is bitter and resentful of his current situation and now faces a mandatory coaching session that will be conducted by Gulshan. The brand Colgate has been one of the most trusted brands for decades. It is not only the older generation which grew up with Colgate, it is a first brand, even for the young, when it comes to oral care. The brand has faced bursts of competition from time to time and has fought back effectively to regain market share.

In the s and s, Forhans was the challenger brand but it is completely forgotten today. Binaca, which later became Cibaca and finally got taken over by Colgate, was another challenger. However, maybe because of the dominance of Colgate in India, this category has a fewer number of brands than, say, soaps. Given that neither soaps nor toothpaste have any technological barriers to entry and most entry barriers are created by marketing muscle, one would have expected to see many more brands in the fray.

High on freshness ingredients, the transparent look and the youth-centric approach gave Colgate some sleepless nights at the time. Close-Up gained a significant share of the market, forcing Colgate to launch a similar product and alter its strategies for some time. Colgate has regained its share since then, but Close-Up continues to hold a majority share in the gel category, with Colgate Gel remaining a distant second.

Currently, despite Colgate accounting for about 55 per cent share of the toothpaste market, Pepsodent and Close-up are still sniping at its heels with intermittent attacks. The oral products market in India consists of toothpaste, toothbrush, tooth-powder, and mouthwash. According to IRS data , 66 per cent of Indian households use toothpaste, 24 per cent use toothpowder, and 18 per cent are non-dentifrice users. The toothpaste market in India is estimated at Rs 6, crore, growing at 19 per cent y-o-y.

The broad segments are:. Germ and Tooth Decay: This is the biggest segment; Colgate gets its major share from this segment. Of late, Pepsodent has begun attacking this segment with its Germicheck variant. Sensitivity: This is the fastest growing segment, already at Rs crore, and is growing at per cent a year.

Gel: The second biggest segment Rs 1, crore and the only one where Colgate significantly trails the leader Close-Up 60 per cent market share. Besides the direct attack from Pepsodent, entry of a large international player like Oral B has further intensified competition in the general toothpaste category. Brands such as Sensodyne and Paradontax have come in with aggressive marketing strategies and have created small sub-categories for themselves, possibly at the cost of Colgate.

Colgate responded with Colgate Sensitive but Sensodyne still has a larger share of the sensitive toothpaste market. Colgate has over the years tried to fight the sub-segments through a sub-branding strategy and has launched sub-brands such as Colgate Gel, Colgate Sensitive, Colgate Herbal, Colgate Active Salt and Colgate Total. Their efforts are therefore to slowly grow these categories as well as their shares in the market.

While larger players such as Unilever are trying to grow the market and capture shares, players such as GSK have created a niche for themselves in the sensitive toothpaste market. Through a series of extensions, Colgate has increased its share of the market from While the extension strategy seems to have worked in retaining and marginally growing its share, analysts wonder whether, in the long run, this strategy will be effective.

The oral care segment is witnessing a battle over toothpaste like never before. Although Colgate has a variety of toothpaste in herbal segment, Cibaca Vedshakti will be the first one in Ayurvedic segment. This is. The competition is getting tougher for Swiggy. Swiggy is aiming to maintain its market share.

From less than towns, Tropicana will be made available across towns. Certain variants of Tropicana will be given priority in certain states, and the company will look at state-specific marketing approach, she said. PepsiCo has, in January, entered into an agreement with its bottling partner Varun beverages Ltd for distribution of Tropicana juice in North and East India.

For Tropicana, the company has appointed Hindi film actor Katrina Kaif as brand ambassador. Kaif has been endorsing its mango drink brand Slice for some years. Slice was launched in India in as a mango drink and rebranded as Tropicana Slice in Slice, which is considered a regular juice drink, lost market share from Discuss the various retail banking products these banks can offer in these areas.

What are the different Marketing modes and the Distribution channels available for commercial banks to be able to reach customers and service them extensively? The Retail Banking Industry has seen a tremendous change in the past few years, especially true in the case of Urban markets where the entry of private and foreign banks has given the Retail Banking customers any options to choose from.

With reference to these dynamic changes in retail banking in the urban market discuss the aspects as given below. You are required to calculate and compare cost per unit of each product based on Traditional method of charging overhead and Activity based costing method.

Also, state with reasons which project you would recommend. What kind of leadership style does he practice? A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates.

List the various tools of verbal and non-verbal communication that can be developed for this purpose. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors.

Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. He is on the verge of withdrawing. Give justification for adopting the cloud. Questions: Although informal groups may lead to several benefits, can these groups prove harmful?. Suggest some measures for Rozy to check the dysfunctions of informal groups?

It took complete control of supply chain and circulated code of conducts report to the suppliers to enhance the brand recognition. The practice still continues. Consumers have immense trust in this brand name and they stand in the freezing night just to be among the fortunate ones to get a new version of their phones. Apple always follows a magic formula; that is building up customer relations in order to sell more products.

They also say it is for those people who can afford a pony. Apple, in other words is like BMW, not Ford. But problem arises when consumers have access to cheaper products with more or less same features. Samsung, Microsoft and many other companies provide low-priced products compared to Apple. So with each passing year, its customers are being lured by the competitors.

SWOT analysis for internal analysis and 5 Marks. As a new brand it has decided to sell its products in Maharashtra only. The sales manager is impressed with his excellent performance in both the years. For the above sample, determine the following measures: i. The mean ii. The standard deviation iii. The mode iv. The 75th percentile Based on your calculations comment on the time spent on mobile. From the following information of A star Ltd.

Bills Payable 25, 37, Debtors 1,00, 1,50, Tax payable 50, 75, Cash 50, 70, Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.

The following extracts are available from the financial statements of companies V ltd. In Lakhs Particulars V Ltd. J Ltd. Xiaomi claims that the price point and specifications of the new TV series will let the Indian market shift to a Smart TV segment that has otherwise been limited to high-end TVs.

The success of the TV can be predicted by looking at the high demand of the Mi TV 4 inch that was launched just two weeks ahead of the new SmartTV series. Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections.

Calculate Profitability Index and suggest whether project should be accepted or not. A climate of mutual respect is the bais of all relationships � within the Company and with society. Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by its employees is one of its most valuable assets.

It therefore engages in numerous HR activities aimed at building openness, transparency, and fairness, and supporting diversity. Draw a Talent Acquisition Plan considering various acquisition techniques.

Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. Himalaya however, is a much older company than Patanjali, founded in , though it started thinking of itself as an FMCG player only as late as It has also expanded beyond pharma to wellness and personal care, has its own stores, sells online � a very similar journey in fact.

Biotique is a beauty brand also based on the Ayurveda platform but has not expanded its product range. Barriers to entry are the high cost of awareness required for a national brand read celebrity endorsements and mainstream TV advertising , managing a sophisticated network and uniform quality control.

The brand has now launched a series of advertisements about its various products the most famous being the Dant Kanti Ad which openly takes on other toothpaste brands.

After entering and expanding in the food and grain market in the last two years. Patanjali has announced to enter in the apparel sector with the prospective launch of Patanjali Jeans and expand its presence in the fast food sector, by opening Quick Service Restaurants which would provide over vegetarian fast food items. Critically analyze the brand extension strategy of Patanjali with respect to whether it would have positive effects on the brand?

What are the risks associated with such a strategy for Patanjali? It was founded in by Peyush Bansal. After becoming the number one online store for eyewear in India Lenskart has also started offline stores throughout the country.

After that, he did his post graduate diploma in entrepreneurship at IIM Bangalore. He worked there for one year and came back to India to pursue his dream of becoming an entrepreneur.

After returning to India he began his journey as an entrepreneur and started an online classified business with a website called searchmycampus targeted to college students.

While this business was going well Peyush conceived an idea of selling specs online in India. The main objective of Lenskart is to providing high-quality eyewear to millions of Indians at affordable prices, giving free eye check ups at home and by extending the services to the remote corners of India. The biggest challenge that Lenskart faced was to persuade the customers to rely on online store as an alternative way of purchasing.

The company needed to change the pre-set traditional mindset of people and instill confidence in them that they sell quality eyewear products at prices better than their brick-and-mortar counterparts.

The company raised 4 million Dollars in the first round of funding in from IDG. In the last round of Investment Company raised Rs. Analyze the marketing strategy of Lenskart? What are some of challenges it faces and how can it overcome them? Cinthol, a heritage brand from Godrej Consumer Products Ltd, has prospered in the highly competitive bathing soap market in India as the brand has managed to keep pace with changing consumer preferences through marketing actions.

After three decades with a single product under the brand name Cinthol, in , the company introduced New Cinthol in a new package, fragrance an shape.

An new advertising campaign was designed for New Cinthol, which was positioned on the freshness platform. Subsequently, variants of the brand, such as Cinthol lime, Cinthol fresh, Cinthol cologne, Cinthol deo and Cinthol Fresh Aqua, were launched. The brand gradually extended to include deodorant sprays and talcum powder. The primary target for the brand has been the Indian male,and the company has used well-known male film stars as brand ambassadors to communicate the brand promise of confidence that comes from the freshness and deodarising properties that Cinthol offers.

The brand depicts the active outdoor man as the context for brand communications. Cinthol has changed its portfolio, communication strategy and execution, and the packaging and other marketing mix elements to keep the brand contemporary. The brand core promise of freshness and protection that gives self-confidense to the user, however, has remained consistent. The current campaign tries hard to push the brand into the youth space.

Sajan Raj Kurup, founder and creative chairman, Creativeland Asia says that the new campaign is an experiential one which will go beyond traditional media.

It celebrates and recognises a more adventurous and international India. Godrej has taken a strong interest in the FMCG Sector and is trying to put large resources in the same.

One of the main reasons for the growth is the large distribution network that Godrej has both in Urban and Rural Markets, the kiosks have been the mainstay of Godrej Network, it also has strong price points in the products offered.

Consumer promotion instead of trade promotion has dominated Godrej strategy. It creates a strong pull for its brands, so that consumers become loyal to the brand and the retailer has no option but to stock it, this leads to a build-up of a strong distribution system which helps Godrej in building the strength of the company.

The strengths of the distribution and branding are the main stay of the company and the growth has to be built on the same. It is customary in almost every Business Organization, from large to small, to serve popular beverages like tea and coffee to its employees and visitors as a daily routine. In many organizations, it is served free, whereas in many others, on cost basis or subsidized-price basis. In a survey conducted by Coffee Board, in recent past, it is found that coffee is more regularly consumed in South Indian states and tea in most other parts is preferred as a routine beverage.

In business organizations, coffee consumption, more or less, follows the geographic pattern of consumption. However, with entry of many coffee- speciality suppliers, the coffee is gaining popularity as a beverage, and its demand is growing rapidly. There is a variety of coffee-serving facilities prevalent in companies for their employees, ranging from a typical instant coffee in a kitchen managed by a vendor to departmentalized self-service vending machines.

CoffeeBeans is a multinational coffee bars chain and has outlets in major cities of India. In a bid to expand its market, CoffeeBeans is entering in business market in a big way. This machine can serve variety of customized coffee to suit different tastes of employees at very fast rate of 50 cups per minute.

Assuming any other relevant information as required, you are required to answer the following questions:. Discuss the various phases involved in the cultural change of an organization. Also elaborate some of the factors that facilitate cultural change in an organization. A survey is conducted among neuro surgeons. Starting with the first neuro surgeon, he is asked to refer to another neuro surgeon and so on.

What is a pilot test? What are the considerations that need to be kept in mind by a market researcher while designing a questionnaire? You are the Product Manager of a leading telecom company which is facing stiff competition due to the entry of Reliance Jio. Calculate: Total sales variance, Sales price variance, Sales quantity variance, Sales mix variance and Verify the answer.

You have been provided with this information, the company can purchase the components in question from two suppliers, existing supplier A or new Supplier B. No payment will be made for defective components in inspection.

Assume total requirements of components to be 25, numbers. Hint: Use total cost for your analysis and recommendation. You are Brand Manager for a Cough Syrup brand. You have organised a Singing marathon at Delhi. The marathon will be a relay with people in groups of 20 singing non-stop for maximum time. The collection from the marathon will be donated to support singers from the lower strata of society.

The Objective is to associate clear throat with singing. Also give practical examples of Bailment and Pledge. But understanding the fast food chain business in India is extremely competitive, it started offering burger at Rs. Kindly assist them on what is the process followed by Competition Commission of India in dealing with such complaint 10 Marks.

Please give your answer in 2 circumstances arising below:. Quality gurus, have all stressed the importance of employee involvement for quality. Explain why you would agree with them and how industries have implemented total employee involvement for quality. Explain the steps you will take to successfully get the ISO certification for your organization. You are attempting to develop a quality monitoring system using control chart for some parts produced from a large batch production.

These parts are either good or defective. During each delivery a random units is sampled and the number of defective units in the sample is noted. The average defect rate is 3. RedPly name changed is a leading Indian plywood manufacturer. Along with plywood it also manufactures and markets allied products for furniture making including laminates, veneer, doors etc. RedPly prides itself w. Over the years it has installed latest machines and equipment for high-class manufacturing, though it leads to escalation in production cost.

While customers Home-owners show a preference for RedPly, retailers try to convert them to brands offering higher retailer margins. Carpenters demand higher price for using branded plywood and assure home-owner about the quality of the ISI-marked products or unbranded products. Due to above factors RedPly is consistently losing market share and is facing price-pressures.

Suggest the strategic options available to it. What are the pro and cons of each strategic option? Nitin bhai is feeling perturbed. His company Velvet Paints has recently acquired a Kerala based paints company Trichy Paints a year ago but he has been unable to merge the two brands till today. It is known for its quality and innovative products but has limited brand appeal specially in southern market. Trichy Paints has a broader product range across Decorative as well as Wood finish segments.

Kerala is Trichy paints key market though it has limited presence in other Southern markets Tamilnadu, Karnataka, Telengana etc. Nitin Bhai would like to do away with Trichy Paints as a brand and would only like to use the acquisition for expansion of production facility, personnel and distribution network.

Being a mid-sized company, Velvel Paints has limited resources and multiple brands require separate marketing spend thus increasing the budget required. The key conflict here is regarding the Wood finish brand of Trichy Paints, Woodshine. Velvet Paints has no comparative product and Woodshine is a leader in its segment. Tampering with the brand may lead to market dilution. To resolve the conflict, Nitin Bhai hires a Hyderabad based market research firm Marquee.

The market research firm held discussions with the Trichy Paints management, trade partners retailers, distributors, wood-painters and consumers. Below were the key findings shared by the Marquee team. How would you explain the situation and brand challenges Velvet Paints is facing? What will be your advise to Nitin Bhai in regards to brand portfolio restructuring?

What should he do with Woodshine? Happy SPA has recently undertaken significant advertisement spend to boost its membership. It published full-page and half-page ads in leading newspapers Sample Ads in Appendix 1 and 2. There have been less than query calls with some Ads resulting in no query calls.

This has led to serious deliberations within the management. Happy SPA had started with the philosophy of providing value-based-pricing and professional servicing. In the over a decade of its existence it grew to 25 branches across 5 cities in North and West India.

In the last couple of years its membership had begun to stagnate. For franchisee led growth it was important for Happy SPA to boost revenue, something it has struggled with. A new strategy was formulated to boost footfalls and it was decided to target stress-based issues through SPA therapies.

Stress has popularly been identified as the primary source of health-issue in the modern day life. Management believed that by linking its therapies to stress-ailment it will be able to increase relevance of its packages.

As part II of the growth strategy, it made significant expenditure in advertisement and expected it to drive growth and its expansion plans. But the poor response to its campaign had put brakes onto its plans and brought it back to the thinking room. Conduct a survey sample size people exploring linkage between stress-ailments and SPA. Present the survey-questionnaire and the findings.

What could be the reason for its lack of response? Analyse it according to the survey-findings. In case of logistic design and administration an organization must simultaneously achieve different operational objectives.

Discuss the six objectives which are the primary determinations of logistical performance. Give industry examples. Green Manufacturing is important because due to the recent global climate humans have begun to acknowledge the susceptibility of nature and disasters it may bring in response to our negligence.

Discuss with, examples, how Green Manufacturing can be incorporated in logistic planning. Zee Bazar is a large retails business organization. It has a strategic warehouse at a central location which receives supplies from various suppliers and stocks them in the warehouse. Periodically these supplies are sent for replenishment to various retails outlets across the city.

Navneet Motors showroom does a lot of business. The salespeople are always running from customer to customer, scrambling to meet the customer expectations and make them feel important. In this chaos, a salesperson could miss an opportunity to take note on a customer and the product he may be interested in.

To address this issue, the general manager of the showroom has recently implemented a dealership performance CRM solution which his sales staff can use even on the go with the help of their mobile devices. This allows the members of the sales team to leave their desks and sell products to the customers face-to-face without losing any minute details of the customer. The salespeople can enter customer details into the CRM system because it is quick tool to use and convenient a sit is accessible through their phones.

They are reminded later to go back in and edit each prospect on their computer. Identify three benefits and challenges Navneet Motors will face using the CRM module from any vendor. Justify your answer. The use of slow business processes, and subsequent slow data communication has affected the orders for health products.

Sales representatives place orders through mail or by fax. Twenty workers at CHQ open, sort, and enter , orders per week into the system. This daily order specifies the total demand for each processing center. The processing center then produces the amount of health products ordered and ships out the orders. Shipping managers at the processing centers assign the shipments to various transportation carriers, who deliver the product to receiving warehouses located in the regions.

Some sales representatives have more than eighty customers. Discuss how integration of all the departments could help the organization to deal with competition. Vedant hospital is the provider of healthcare in West India. It wants to look for an integrated system to manage the full patient lifecycle from registration, screening, ongoing healthcare to satisfaction surveys. The hospital wishes to use the real-time patient records to streamline processes and improve patient experience, measure patient relations thereby improve the quality of care.

It aims to integrate all the core business processes to get better insights, have better control over the financials, automate orders and invoices, manage inventory. This firm is in Import -Export with its clients spread across Mumbai, Delhi and Riyadh, Saudi Arabia This firm is required to do the following activities:. Local transit time being 7 days Mumbai- Delhi, 9 days being Chennai-Delhi.

Each truck carries upto laptops. Question 1. Defining Different types of Transportation Modes and types that can be availed by an Logistics and Supply Chain person and then suggest the most appropriate Transportation mode comparing with available options for each of the above 3 scenarios, i. Using the information available on Lenovo Laptops for India Infotech from Ingram Hongkong, elaborate your understanding on the following terms used in this case.

Commision agent: 2. Import: 3. FCL 4. FOB 5. Port of Loading: 6. Lead time 7. Letter of credit, 8. Customs duty 9. Assessable value. Question 3a. Question 3b. Cornfresh consignment came in normal container and when landed in Delhi was found to have developed odour, damaged and non-usable. What could have be the possible reasons that the odour and damages to bag would have happened and in what conditions the Insurance company would not honour the claim.

An exporter offers to buy units per year at the rate of Rs. The company is hesitating to accept the offer for the fear of increasing its already incurring operating losses. Advise whether the company should accept or decline the offer. The overall facewash category is Rs.

They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Personal care industry is Cr. The company has stock keeping units and standalone retail stores and plans to expand it to outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores.

Himalaya is looking at doubling their share in 3 years. What kind of a culture would you establish in this organization and what steps would you take to do the same? You are hired as a consultant to suggest the ways in which new culture can be created and sustained. Suggest these ways. You are required to prepare a statement showing the working capital needed to finance a level of activity of 1,30, units of output 52 weeks.

You may assume that production is carried on evenly basis throughout the year and wages and overheads occur similarly. Assume all sales as credit sales. Which proposal should be selected using NPV method? The following expenses have been incurred on the work order: materials Rs. Machine No. After the work order has been completed, materials worth Rs.

You are required to help in determining the selling price of a unit of commodity ready for sale. In the recent past, the company has faced problems with inadequate supplies of raw material X, and severe labour absenteeism, which have severely hampered their production schedule. The Management has decided that henceforth in such crises, the company will focus exclusively on any one product, with the objective of maximizing profits by properly utilizing the scarce input.

Kindly advise the right transport selection to export these goods to Singapore and explain the reasons for your selection. A leading private bank, having presence mostly in metros and other Tier I cities has decided to open branch operations in a Tier II city assume a city of your choice? Discuss the various retail banking products the banks can offer in this city. Banking today has become a fiercely competitive industry due to the entry of so many foreign and private banks.

Discuss how a recently established bank can reach out to customers to understand their needs and hence cater specifically to their needs so as to provide satisfactory service. The banking sector including both retail and corporate banking has reached out to global customers crossing boundaries in recent times.

With reference to retail banking briefly discuss the following aspects of globalization in retail banking. Road freight services of India was started by Mr Khanna in and has grown from a one road freight operation to a fleet serving plus shippers in west zone of India.

The Company serves the automotive industry by providing inbound transportation to their warehouses and plants. It has strategic alliance relationship with three large automakers and is the exclusive trucking company for a number of auto suppliers.

Khanna as Promoter of the company is willing to adopt latest technologies, IT system and management techniques. He was about to call strategic planning meeting with his senior executives, he was pondering over recent trends in the logistics field. He also knew that to retain current admirable position in market, his company must continue to be innovative and provide the services based on customers need.

During recent past three years, the company has witnessed increased competition. The other logistics companies that provide rush deliveries have made significant inroads in the market where just-in-time management system mandate, VMI inventory system, minimal raw material inventories, guaranteed deliveries and vendor penalties for late deliveries.

The perplex trend to Mr Khanna is the growing vertical integration of road freight companies into other logistics services. A number of other companies have started warehousing divisions to provide sorting, kitting putting pieces together to make up a kit , and cross-docking moving freight across a dock to a waiting truck.

Finally a few trucking companies have started air and ocean freight divisions, freight-forwarding services and logistics information services. He also recognizes that this vertical integration of trucking companies is a result of customer growing demands.

In addition, shippers are reducing number of vendors in transportation suppliers, being used and asking the minimal vendors to provide a wider range of products and value added services. After considerable thought, company decides that only viable long term strategy is to become a full service logistics provider.

If current status of company is continued, it will greatly impair the growth and profit potentials of the company. As part of members in strategy planning group please provide your inputs appropriate from company considering long run. How will you go about changing this concept of performance measure at Smart Product in line with new TQM philosophy? Goods and Service tax is considered as tax reform in India, But on the other hand its slow down the pace of economic growth of the country, do you think it had positive impact on FOREX transactions?

Traditionally, NRIs have been more comfortable investing in real estate in India. So it makes good sense to get a life beyond real estate! What suggestions you would like to give to the company to maintain its leadership position in this product category? Develop an effective communication programme for the company.

Penny, and Gap. The production process included various operations like dyeing of yarn, weaving, and processing. The production was organised on three shift basis. The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space. The market research manager informed him that only four out of about garment or apparel manufacturing units were in a position to fulfill the important purchasing objectives of 45 days delivery time and consistent product quality.

Mahindra applied a lot of pressure on the existing processing firms to bring down the delivery time. However, he did not receive any positive commitments from them. You are a purchase manager and have to develop two vendors for supplying tissue papers for your hotel.

The packing quantity is one box of tissues. Monthly consumption is 50, boxes. The consumption is very high and hence it is A value item. These papers will be used by all customers in the hotel. In all 3 vendors have responded to your query and the details are as under:.

Your company is dealing with imported electronic items to market in India. All items are brought by sea only as they are container loads and in huge volume. Your factory is located at Nagpur in Maharashtra. Your company would like to export a consignment which has odd dimension. The product is projecting outside the container on the top by 6 inches.

The number of orders they are getting from each city per month are given in below table Delhi Mumbai Bangalore Kolkata Hyderabad Orders from each city per month. For processing their orders and storing the inventory, they need a sq ft warehouse. The rental cost in Mumbai is Rs. All other costs of operating the warehouse is same for both the cities. The group has to decide if they should have a warehouse in Delhi or in Mumbai to keep their costs to minimum.

Prime Plastics Pvt. Granules are imported from a plant in Germany which dispatches the goods on the same day when order is received.

The shipments are made through sea and the transportation lead time is 45 days. Once the granules are received, the company tests the goods in their inhouse lab and only after that, the granules are used for making vials. Testing time for granules is 15 days. On an average company uses 24 metric tons of granules every month.

However the business development team of the company has informed that any day they can receive new orders and the consumption of granules can go up to 30 metric tons. Sudhir is an entrepreneur planning to launch a new Health-drink. There are already available multiple similar product but they are mostly targeted at consumers looking to lose weight.

But Sudhir wants to focus on a new category � Young people too busy to have meal on time. What do you think of his business plan? Which option will you recommend to Sudhir? Arpit plans to set-up a new dairy company. It has the network of milk-producers willing to supply milk.

He is struggling with finalising which products to focus on in initial stages. His operational-head wants pouch-milk to be the launch product, followed by value-added products like butter, chhas etc.

His argument is that these are products easy to sell by sales based strategies like price-discounts, retail push etc.

This view is challenged by Shankar, their strategy consultant. Shankar recommends high-value-added and long-shelf-life products like Ghee, Cheese etc. His argument is that it is possible to differentiate these products basis quality. Milk has become a generic product and is primarily bought on trust and habit. Critically analyse the above two entry-strategy and suggest your recommendation. Pover is an Indian manufacturer and supplier of Wind-power equipment.

It prides itself on its product quality and technological know-how. It has been able to unsettle world-leaders in couple of international markets. His team believes that it is the technical superiority of Power products that gets them the contracts and same should be the focus of communication.

Prakash gets an customer-research study done to find out the right things to communicate about Pover. Below are the key findings,. Karsanbhai hires you in his business as an advisor. Mukhwas is a colorful Indian after-meal snack or digestive aid widely used as a mouth freshener, especially after meals.

The company is known for its good quality ingredients. The company has followed the traditional way of doing business and has been making profit from last 25 years but the recent competition has put them into the difficult situation where their profitability is getting affected. The company plans to make some changes in its functioning style and you have been asked to advise on the following matters.

How do you plan to undertake your Segmentation strategy along with your Positioning strategy? Suggest 3 ways of entering India. Once the option is chosen how will the roll-out occur? Question 1: Founded in in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20, locations. It has been over 23 years since Jeff Bezos founded Amazon. Suppose, Amazon.

Should Amazon. Question 2: Suppose, you are working as a Brand Building and Brand Management Specialist and have been hired by a competitor of Mercedes, the popular car brand.

Help your client by explaining the Marketing Strategy of Mercedes in India. Question 3: Founded in , Brompton www. Madhav has hired you as a consultant. It is in a nascent stage but cluttered category with 28 players vying for a share in the Cr.

Blueair is a high end product. India is a high potential market and is expected to grow to Rs. Size in the next years depending on when the inflection point happens. Currently the market is centered around Delhi but there is a growing awareness across metros about the need for air purifiers.

Elaborate on a few critical success factors in the implementation of ERP systems. To do this effectively and to expand their reach in the Indian market, they sought to automate Inventory Management at different levels.

The company needed a customized ERP solution that followed the norms of the industry to handle their specific requirements such as inventory management to manage the different levels of activities. Clearing of stock based on the expiry dates of the products and an integration with the finance module to automate all the financial activities. You have been appointed as a consultant to this organization to help in the ERP implementation plan.

Vedant has also become a formidable group in providing offshore logistics to support the Oil and Gas industry. It wants to look for an integrated system to manage all their activities such as offshore engineering, offshore logistics, coastal logistics and port services, dry docking and ship repairs and inland waterways.

The sales manager of this company is deliberating on the issue of developing territories for selling this product. Suggest various factors that should be taken into consideration in this context. But the market already has some other big players. In such a competitive environment, which factors must ABN consider in order to design an effective sales organization? One of the largest consumer electronic company in India well anchored in the urban market realized that they have almost reached saturation in their growth in urban markets.

As a strategy to trigger sales growth, they have decided to enter rural market. As a sales manager:. You are invited to work as a project management consultant on a project for construction of a commercial complex. Discuss the possible ways by which you can contribute towards success of this project. You are involved in an exercise to evaluate capital budgeting.

The proposed project has estimated initial outflow of Rs. What would be your recommendation on financial feasibility based on Net Present Value technique?

Provide enough details for justification of your recommendation. How can I estimate how much time it would take to launch our next store in Ratnagiri city? I have never worked on such project of opening new store in new city.

Am I a magician to produce a number from nowhere? Sudesh had joined a retail chain as a marketing executive six months back. After showing a great performance for six months on an advertising campaign, he was just put in this new project. There are two ways by which you can go about making time estimates. Either refer to data from past project or seek opinion of earlier project managers. The budgeted amount is at the most Rs. The owner has already decided that magazine A should have no more than 15 advertisements and that B and C each at least 8 advertisements.

This is third month running that Rajan is facing the target issue with the dealers. Rajan strongly believes that HML and its sales management team understands the company needs, the competition and the prospects better and hence they can decide the targets for the dealers.

The dealers have been missing the targets in the previous two months. In the first month only two dealers beat the targets and in the second month only one dealer could meet his target. In the current third month targets just given to them are even stiffer as Rajan is under pressure from his VP-marketing to make up some of the losses of the previous two months. He is planning to meet five of his Bangalore dealers the next week and is sure to face a similar situation.

But just after six days from the purchase of the policy, Anurag was diagnosed with a kidney stone and was advised to go for a Lithotripsy surgery for removing stone. Supply Chain Cost Reduction Challenges When the supply chain executive team began investigating the rising costs and supply chain performance issues, they found that service was indeed falling short of expectations.

It also opened a new production facility, bringing the total number of U. Next, the company set about terminating partnerships with all but its most effective 3PLs. The remaining partners were then managed via a weekly scorecard system, which was aligned with renewed service level agreements.

Why should companies such as HUL look at Succession planning? What process will the company follow to make a right decision? Suggest a choice of 3 on the job and 3 off the job employee development training methods that he should consider for skill enhancement of the executives. Explain why it is equally important to conduct an audit of the HRD climate. What is the impact of such audit on the overall performance of the organization?

Application or use of human resource accounting, therefore, must also be followed by a separate HR audit to ascertain whether or not the performance of the managers has been true and fair in the overall interests of the organization they serve.

Validate your answer with suitable examples. During the course of audit of the compensation and benefits of a company, it was found that Raju Singh, a worker in the company had claimed compensation for his injured leg. For the data in the table below: 10 Marks i. What do the correlation coefficients of 1, shaded in yellow, indicate? The highest correlation coefficient is 0.

What can you infer from that score about the relationship between the two variables? The two lowest correlation coefficients are 0. The Indian cricket team is visiting New Zealand to play a test series comprising five matches. Further, assuming that the matches are independent of each other, what is the probability that: a. The Indian team will win the series? The team will win all five matches, and that the team will lose all? Essentials of HRM 1.

There is a lot of prominence given to the fact that the processes like HR audit and HR accounting can only be successful if accurate HR information is available. Often it is noticed that employees do not find their performance evaluation quite a progressive experience.

Adding to the misery is a fact that most managers will avoid discussing performance issues related to behaviour. There may be a grave concern that is never brought up because the manager is afraid of the reaction or may lack the ability to translate it into the right words.

Rachel joined Shimmer Net a software company as program developer. On the very first day of her joining she was handed over some literature and asked to take notes as well as cues from it which can be utilized at her work.

Learning the job role and responsibilities by herself was becoming quite a task so she went to her peers for help when needed. Rachel was in crossroads and sad hence resigned from her work within two months of joining. The HR department analyzed and came to a conclusion that the prominent reason is lack of induction. What innovative approach should the HR department come up with in terms of Induction? Discuss 5 Marks b.

Explain the purpose of induction that how things could have been different for Rachel if the organisation followed a proper induction pattern. Explain various stages in industry life cycle with examples from passenger vehicles industry in India, with specific comments regarding 1 Product, 2 Pricing, 3 Distribution, and 4 Promotion strategies of market leaders in the current stage of the passenger vehicles industry in India.

Strategic Financial Management 1. The dividend per share is expected to grow at the rate of 8 percent. The market price per share is Rs Preference share redeemable after 10 years is currently selling for Rs 90 per share.

Debentures redeemable after 5 years are selling for Rs 80 per debenture. Calculate the weighted average cost of capital in book value terms. A company is planning to make an investment in a new project for which a new machine has to be installed.

Tax rate is 50 percent. Evaluate the project using Discounted Payback period and Profitability Index and suggest whether project has to be accepted or not. Estimate as the finance manager of the company: a.

Value of the Equity of the firm 5 Marks b. Overall cost of capital of the firm 5 Marks. Discuss five key differences among these reporting standards. Additionally, various accessories costing Rs were also purchased along with the Vehicles which are required to be replaced on a yearly basis. Mehra wants to write off the overall outflow in Income statement Discuss, whether he is correct or not?

Discuss the need to differentiate between the capital and revenue items? How these items are to be treated in the financials of the company? Give reasons supporting the same 10 Marks 3. All India Insurance Company received an insurance premium of Rs 50 lacs on an insurance policy whose coverage extends till the mid of the next accounting year. Additionally, the company has a monthly salary expense of Rs 25 lacs.

For the accounting year ended on March 31, the company paid lacs on account of salary. The salary for the month end is paid in the first week of April Discuss the treatment of both of these payments in the books and disclosures in the financial statements, as on 31st March 5 Marks.

Marketing Management Dolls, Cars, activity kits, board games are toys liked by kids. The company plans to distribute the products across the country. The company plans to target B2B customers by selling bulk quantity to kids based park, play groups. The company has just launched the product and it has hired you to handle the marketing activities of the new launched products. Explain various ways to segment consumer market.

What is the distribution channel that you will use to distribute the product across Indian market? Explain the same with reason. Strategic Management 1. You are the owner of a multi-million-dollar Retail business in India. Which set of corporate strategies will you explore? Which Market Location tactic would you plan to choose to take on other automotive rivals in this space?

Justify with reasons? You are the Head-Manufacturing of Godrej Industries. You are planning to set up a brandnew Manufacturing plant at a village in rural Maharashtra. An entire generation of Indian TV viewers grew up on some terrifying advertising. Cease Fire commercials had conflagrations breaking out in urban settings as householders went about, oblivious.

And then there was the ad for Saffola, full of ambulance lights and sirens, panic-stricken faces and heart rate monitors. And the strategy worked with Saffola. Someone with fore- sight chose to do fear oriented ads and the rest, as they say, is history.

Over the years, Saffola realised merely scaring consumers into buying was perhaps not the best strategy. From fear it moved to convincing at risk consumers to adopt better, healthier practices.

However, consumers and the category were moving a lot faster than the brand. Saffola has the credibility required for consumers to comfort- ably place its products on the dining table. Besides, through variants like flavoured oats � a category that Saffola claims leadership in � the brand can comfort- ably ride the everyday health wave. The brand is meeting the challenge with new blends like Aura a combination of olive and flaxseed oil.

On the communication front, Saffola has moved past its scare mongering on TV. It runs its own website fitfoodie which has healthy recipes of traditional favourites ratified by nutritionists and dieticians.

Under Saffolalife, an initiative begun in , the brand pro- motes healthy lifestyles and organises heart health checks. We are strongly positioned on proactive and preven- tive heart health, and these conditions have to be met. Today, everyone is conscious of being healthy.

But the 30 year and younger demographic are willing to pay premium. Brands need to change with the world. Bollywood star Salman Khan is returning to the cola space after a gap of three years, this time to endorse brand Pepsi, a move that has surprised a few experts. The two-year deal is estimated at Rs 15 crore, two external industry officials said. A PepsiCo spokesperson confirmed the signing up of Khan as new brand ambassador of Pepsi but declined to confirm the financials of the deal.

With music and dance covered, next up was cricket. There the swag symbol took center stage in stadiums and on TV screens. Alagh believes the use of social media allows these companies to keep chatter alive around their main brands. Through the campaign Pepsi can be seen talking to millennials in their language.

The Endgame For categories like beverages, and particularly colas, distribution is the make-or-break game. Hair oil and edible oil maker Marico will enter the Rs 4,crore skincare market in the country by extending its two-decade-old coconut hair oil brand, Parachute, to body lotion and other skincare products, a person directly involved with the development said.

First off the block will be a body lotion at entry-level pricing to compete in the mass segment, the person said on condition of anonymity. Analysts and industry watchers say the success of the move will depend on how much marketing and distribution muscle Marico can infuse in the brand. The success of extensions of strong brands is not always certain. Marico so far has had limited success with brand extensions.

But that did not succeed. But Parachute Advansed has various haircare variants like styling products and after-shower gels. Marico has a skincare presence with its Kaya skincare clinics. But it does not have a presence in the packaged skincare segment. Evaluate the brand extension strategy of Parachute.

Comment on the success probability of the brand extension and the potential benefits to the parent brand? Consumer Behaviour 1. It has become increasingly difficult to get the attention of and impress consumers. In terms of consumer perception, what is the relationship between sensory adaptation and absolute threshold?

Name 3 ways in which marketers are overcoming the challenge of sensory adaptation. Pooja is a stationary enthusiast. She loves collecting antique fountain pens, limited edition notebooks, state-of-the-art mechanical pencils, post-it notes in rare shapes, etc.

She has an extensive collection of stationary which she has proudly built over many years. What is Fixated Consumption and Compulsive Consumption? What are the characteristics of a fixated consumer and a compulsive consumer?

Which of the 2 behaviours is Pooja exhibiting? Using an example, explain the 4 elements of Consumer Learning. Gifting is an interesting aspect of Consumer Behaviour because gifts represent more than ordinary purchases. They are associated with important and special events e. What are the different types of Gifting behaviours consumers may exhibit?

Corporate Finance 1. ABC Ltd. Calculate Earnings per share for plan 1 and 2 and suggest which one is better. Comment whether project should be accepted or not.

Enumerate the steps of calculation of NPV. The following information is given for Alpha Ltd. Custom Shipping and Insurance 1. There is a campus interview to select a prospective Manager for Import and Export Dept for a company. You have been shortlisted for the interview. The interviewer asks you to explain The Customs Act You have to inform the total number of chapters, no.

Your company got a voluminous order to export iron pillars, girders, and accessories made of iron to construct a tower in Muscat.

This is break bulk and all items have to be sent in loose condition. Your company decides to charter a ship for this and the selection of correct option of charter party agreement. Management informs you that the ship will go to Muscat and return and they need the ship for a specific period of days. Kindly suggest a right type of charter with proper reasoning for your selection. You have exported 2 x 20 feet containers from Chennai to Singapore by sea.

You have received an information from the shipping company that your both containers have been thrown into the sea along with some more exporters containers to save the ship from sinking. Your company shocked to know this and asked you to find out whether the shipping company can take such action and asked the following queries: a.

Is there any clause under which goods can be thrown into the sea by the captain of the ship? Who will compensate the loss of these two containers? Customer Relationship Management 1. Justify your views with valid examples from the industry. Frame the 10 most critical criteria to develop a rich customer profile in your industry and specify the source of data collection for the same with appropriate examples.

Aditi works in the US for a biomedical organization. They have clients located in different parts of the globe. Off late one of their most loyal clients from the Europe has been expressing their concern over service issues faced by them.

Next quarter their contract ends and will be time for renewal. Aditi is unsure whether they will be able to sustain the business from their European client. As per your understanding analyze the course of the relationship between the customer and the supplier in the above scenario?

What hampers trust and commitment in a relationship and how can it be maintained? Export Import Procedures and Documentation 1. Your organization would like to import a machinery under EPCG scheme. Please give a write up on this to the Management based on your knowledge. You have joined a company as head of Export Import Dept. This department is a new dept for the organization. As soon as you joined the company, you have been given a first assignment of getting Importer Exporter Code certificate for the company.

Management asks you to give a write up on the requirements to obtain IEC certificate and documents required from various departments to complete this process. Give a write up and specifically mention the documents required so that company can assist you to complete the process.

You are working in a Freight Forwarding dept and organizing an export by sea. This is a break bulk shipment. Boss wants to cross check your knowledge before sending you to seaport and asks the following queries: a. When this is issued? Financial Institutions and Markets 1. Rajeev Mehta was the Chairman of Topaz Bank. The bank was earning fairly well and shareholders were receiving regular dividends.

The market price of their shares was performing well. Mehta expected that the market share of their bank would rise once the takeover is announced in the public.

Being a part of the bank, Rajeev was not allowed to buy shares of Topaz bank. He called one of his wealthy friend Rashid and asked him to invest Rs. He earned a profit of Rs. He gave Rs. Sanjay Nehra and kept Rs. On regular inspection and by conducting enquiries of the brokers involved, the Securities and Exchange Board of India SEBI was able to detect this irregularity.

In context to the above situation identify and elaborate the functions that were performed by SEBI. In the light of this statement elaborate on the money market and its features.

Kumar wants to invest his saving in mutual funds. However, he is completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank where he holds his savings account. Explain him the basics of mutual fund and describe any five kinds of mutual funds which are available in the market.

Enumerate the advantage and disadvantages associated with investing in the mutual fund. According to you in that situation what is your strategy to narrow down the BoP with USA, give step-by-step action plan to achieve this objective. To help Indian exporters, Government of India under Ministry of Commerce has well established Export Promotion Councils in different segments of the industries, they are fully focussed on helping Indian exporters.

Explain how the Indian economy became vibrant post explain with top changes taken place during that period which benefited faster GDP growth. International Business 1. Being an exporter of garment house, discuss how letter of credit can be used for processing export contracts. Alphabet unit Google was hit with a record-breaking 4. EU antitrust regulators accused it of abusing the dominance of its Android smartphone operating system by blocking rivals.

Sept - Almunia says he will not be able to wrap up the Google case before his mandate ends in October. Discuss how the legal aspects of business environment impacting Google in Europe. Discuss all the other aspects of the business environment that provide complexity to international business operations like cultural aspects for companies engaged in International business.

International Marketing 1. You are a strategy manager at Dassault, one of leading manufacturers of defense equipment. However, your boss wants to set up a new venture in Brazil. Please justify using Business Environment why you would like to set up in India instead of Brazil.

You are the CEO of a competing brand of Starbucks but claim to offer more value for money. Your products cost less than Starbucks. You have also decided to enter India after seeing success of Starbucks. Evaluate any 3 entry options to enter into India. Lemon Tree operates mid-premium hotels in India and position it for cost conscience corporate travelers.

Suggest what should be their pricing strategy for the European market. Suggest the possible brand positioning for their European market. Operations Management 1. What are the key factors that firms consider while designing a facility layout? List five major factors. What kind of layout is best suited for a Pharmaceuticals manufacturing firm?

Indian Railways is a name synonymous to an operational activity at a large scale. Give your views on the following aspects of Indian railways a. What should Indian railways do to make this system world class?

Organisational Theory, Structure and Design 1. SmallSoft Ltd is a technology giant which over the years had built a huge organization, servicing customers globally. However, the last decade saw them being taken over by smaller, more agile organizations. The Board realized that the current way of working would not help them retain their growth or their profitability and hence they decided to go in for a changed strategy.

A new CEO was brought in, who quickly realized that the organization was stuck in the past ways of doing business and that its vision and mission were now redundant in the current technology scenario. Also, the teams were working in silos and the company structure needed to be integrated. She has asked your help as the Head HR help transform the company and drive this change.

Jahazi Company is a company that is into operating boats for leisure cruises in Kerala. The owner of this company, Mr. Nair, now wants to move into International waters by setting up a base in Singapore, to provide these services in South East Asia. Your firm has been tasked with doing an External Analysis prior to the move.

Funky TV is a music television channel that is very popular amongst youngsters. It is considered a fun channel and has a great brand recall value, but due to high content costs and other expenses, it is not very profitable. The channel is successful because of the new formats and interesting ideas it keeps introducing regularly on air. The employees are mostly in the age group of There are a few other employees from older age groups as well.

The company prides itself on being a Crazy and Cool workplace. Each employee at the time of joining is given decorating material and lots of colorful paper to help them decorate their workplace. This is an open office layout. All employees including the senior management sit in the same area and there are small meeting rooms for people who wish to have a quiet conversation.

Every evening at 6 pm, one employee is randomly selected by draw of lots and gets to choose a playlist to play on the public address system.

There is no dress code and employees are inspired to discover their individual style. The employees are encouraged to speak their mind, share their ideas and disagreements are considered healthy. Managers avoid taking unilateral decisions and prefer to have a consensus-based approach. The culture is also such that it attracts talented people from across all walks of life.

The current channel programming in charge was a professor of physics before he joined the channel. Though the company faces stiff competition in the music television space and is not the best paymaster, it still has low levels of attrition. What is the Function of culture? Give example from the case to show the function of culture for the employees of Funky TV.

Sales Management 1. Bajaj Electronics administers a Quarterly performance review for all its sales employees. The below mentioned table provides the number of sales calls done by the sales people for the month of Oct- Dec You are the Area manager in charge of their performance.

The performance standard set by the company is that every sales person must do sales calls in every quarter. Name of the executive No. Tapan Jeetendra 87 Saurabh Bhaskar 92 How will you evaluate the performance of the sales executives as an Area Manager?

What are the steps you can take to improve the performance? Study and prepare the sales organization structure of these two companies.

Raymond Fibres Ltd is a fibre making company in India. They are predominantly in fashion wear from men and women. The fibre market is divided into natural and synthetic fibres. The company has 5 plants in India and employs over sales people. The company competes with the Reliance group which is one of the leading synthetic fibre makers along with some global players such as DuPont.

However, the company has been hit with the economic slowdown in the country. To make things worse, cheaper imports of fashion wear from China and e-commerce has affected store sales.

The sales people in the company are feeling demotivated. The sales people have put pressure on the top management to improve their salary. What alternatives will you suggest to the top management to improve the salary plan to the sales employees? What are some of the non-financial tools of motivation that you can use 5 Marks. You have recently joined in as the Head of a Public Sector Bank? Design strategies to help reduce the Customer Complaint barriers.

What Service recovery tactics will you leverage on to tackle customer complaints. Provide examples from an IKEA perspective. Taxation- Direct and Indirect 1. Leo Messi, a football player visits India for days in every financial year. This has been his practice for the past ten years. Explaining the conditions to determine the residential status, find out his residential status for the assessment year Also, comment on whether he is resident but not ordinarily resident during the previous year 10 Marks 2.

GST has made tax structure simple and clear. It brings better compliance and ensures more transparency in business affairs. GST has facilitated desired competition and coordination between central and state authorities. Discuss any five points highlighting the benefits of GST.

Abraham is one of the whole time director of Sidha Shila Group of companies He receives Rs per month as sitting fees from the company for the financial year. He is also an active partner in Sankalp LLP limited liability partnership from where he receives Rs as salary per month for the financial year Discuss about chargeability of such income in the hands of Mr.

Abraham, for the financial year 5 Marks 3. The company provides an interest free loan to Mr. Mohsin for three years. The loan amount was Rs for medical treatment in respect of tuberculosis Discuss with suitable reasons, the value of the benefit to the assesse resulting from the interest free loan provided by the company to Mr.

Explain yield curves with the help of India GOI bond yield curve. Explain the relationship between the bond prices, yield and duration. Explain duration GAP analysis in banks. Calculate the duration Gap of the following excerpts from the balance sheet of a bank.

Also calculate the impact on the equity of the bank in the different interest rates scenarios. As of March , 26 urban cooperative banks UCBs were placed under directions of the central bank for putting depositors at risk, thanks to mismanagement or fraud. This means operations are restricted deposits are stuck lead to chaos among depositors for their hard earned deposits. What are the various risk faced by the banks?

Elaborate how risk management norms Basel norms for e. What are the reasons that such default happened in PMC bank? Do you think this can be avoided if proper risk management has been implemented by the bank or RBI?

India has one of the lowest Insurance penetration rates in the world. Present an article in front of the board members on the future of health Insurance market in India and how this company would contribute itself in creating awareness among the people about the health insurance.

Kiran is appointed as a life Insurance Agent in a renowned Insurance company. In order to acquire and expand her client base she is required to prepare a presentation on the needs for buying life insurance policy. Discuss the Needs for buying the life Insurance Plan in her presentation.

Shyama after completing her MBA from a renowned college got placed as an assistant manager in a Risk Management Department of an Insurance firm. She is required to discuss the various techniques of Risk Management. Help Shyama with the same.

The company was planning to expand and have its presence in foreign countries as well. The firm wanted to borrow funds from international market. Suggest any five sources of funding from the international market.

Is perfect hedging possible with the futures contract in this case? Assume lot size as units. On the first day, he was asked by his manager to revise and understand the concepts of International Banking. He was little confused between direct and indirect quote so he decided to approach his manager for the same.

If you are his manager explain: a. Concept of Direct Quote with an example 5 Marks b. Concept of Indirect Quote with an example 5 Marks. Retail Banking 1.

Banking today has become a competitive industry. Discuss how the internet and mobile banking is ice breaker to the tradition banking industry.

Highlight how internet and mobile banking have brought digitalization in the banking Industry and is helping the industry to pave its way to success. Shriram has recently graduated from a reputed MBA college and got placed in a private sector bank. His manager asks him to prepare a short note the different types of lending which are carried by banks in day to day operations. Help him to prepare his notes.

Banks play a vital role in bridging the social divide and achieving robust and sustainable economic growth.

Financial inclusion is viewed as a promising step towards achieving financial equality and stability. Discuss the various initiatives taken by RBI for promoting financial inclusion 5 Marks b. Highlight the barriers that impends financial inclusion 5 Marks Cost and Management Accounting 1. Analyzing and making decisions in relation to cost requires in-depth study of various costs involved.

The process of managerial decision making classify costs into certain specific head so as to be precise in evaluating various business proposals. Discuss any five such costs with relevant examples which are significant for managerial decision making 10 Marks 2. Standard costing is the process where standard costs of various components and resources are predetermined.

Further, there are certain specific objectives for adopting the standard costing techniques in management accounting, Discuss in brief, the distinguished objectives of adopting standard costing in any organization 10 Marks 3.

The ordering cost is Rs per order. Determine the most economic lot size 5 Marks b. The minimum total variable cost for the economic lot size 5 Marks Advanced Supply Chain Management 1. A product launch strategy defines several stages of the launch including development, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing. The supply chain design team must develop a Strategic fit as it is important for both the competitive and supply chain strategies to meet the common goal.

How different will the strategy be for two companies, one launching high tech product with uncertain demand and the other FMCG product like breakfast cereal with certain demand?

A hotel has rooms. The rent charged is Rs. To avoid revenue loss due to sudden cancellation they have a policy to over-book rooms. This at times resulted in an additional cost of Rs. In the last few months they found last minute cancellations averaged 20 cancelled booking with a standard deviation of 8.

What will be your suggestion to the hotel on its over-booking policy to limit its revenue losses in case a cancellation takes place? Use the Service factor table is given below. If you are the procurement head of your organization, what will be the various aspects that you will consider before selection of suppliers?

If your organization is considering implementing IT, what impact will it have on your sourcing strategy? Decision Analysis and Modelling has wide spread applicability in various domains of management. Support the statement with relevant examples of applications of Decision Analysis and Modelling in various domains of management.

Explain the decision making styles in the Vroom-Yetton Model. An Indian company Master Lifestyle Ltd is having operations in India and is into the business of cosmetics. The company is exploring international opportunities for which they have orders for their products from UAE and Europe. Explain the strategic approach of the company for successful order execution and growing the business in international markets. The company Speed Ltd is into the business of toys and exploring its opportunities to set up the business activities in the Australia by launching its products across the well-known retail chain stores for brand penetration.

What is the approach strategy that the company would employ for the successful launch of its products in the Australian market? Analyze and suggest logistics and SCM strategies which can enhance the service quality with on time availability and generating market share of the company.

A beverage company named Thunder Drinks Ltd is in the Indian market for about 10 long years. The company is based in India and had gained good recognition. It has orders from Europe for its beverages. Work out a plan how it has to ship the products and what elements of importance it should consider while doing so like containers and packaging. What kind of production planning and pricing patterns it needs to implement and mention the supply chain strategies to be followed?

World Class Operations 1. You are the Quality Control Manager of a firm. Explain the measures for achieving customer satisfaction in your firm. You have been asked to implement the concept of Reliability in the manufacturing unit of your firm.

Explain in this concept the commonly used Reliability Indices. You are soliciting the implementation of Reliability program in manufacturing companies in order to achieve world class standards in operations. Briefly explain the salient features of Reliability program in support for your solicitation. Capital Market and Portfolio Management 1. Explain the implications of different values of Beta. Assume correlation coefficient between stock A and stock B is 0.

Interpret the benefit of portfolio over individual stock investment in case of security A and B. Compute the Jensen index for each of the funds and interpret the results. Compute the Treynor index for each of the funds and interpret the results. Kasture has been head of production with Hayway productions for a long time and has been thinking of working on structuring the employees under a more collective banner.

Most of the staff including workers also have been working with the organization for a long time and Mr. Kasture has been speaking with the foremen and some leadership heads about forming a union.

The management is finding it strange that in spite of being a part of the senior management, Mr. Kasture is still promoting the ideas of having trade unions in the organization.

Kasture wants to make a presentation to his bosses about how Trade Unions can act as agents of collective bargaining.

Please help him by listing the points leading to the thought. David keeps an ambition of leading his team of workers for better working conditions and better rights at his workplace. He is working for a small organization with a medium sized unit of shirt manufacturing and exports.

He feels, the working hours and working conditions need to be worked at and most importantly he feels that compensation offered for the kind of work is not fair. However, he is not a degree holder and needs to read and understand the issues involved with the same. Please help David understand following parts of the act by listing out: a. Arjan is an employee who is never on time for work or meetings. He has been issued several warning memos but in vain.

The management is not able to take stringent action against him as he is very good at his work and is one of the top performers. As his reporting authority you still feel that he should respect time and be disciplined.

From the different elements of reinforcement which one should his manager choose to get the desired behaviour? Conclude by giving why it the one which you chose is the best suited. Choose one Asian and one European country. Compare and contrast communication in their cultures. Krabi Textile is going online from retail mode as the management feels that it is the need of the hour to be present in the digital space. People are resisting this change and you are the one chosen as the leader by the management to lead in this tough time.

What all people skills would be required by a leader to be effective in such times? How would you differentiate between being a manager and leader?

Management Theory and Practice 1. The company has started this business looking at the opportunity that exists, after plastic was banned by the government in some states.

The company has never used any modern day management practices and the business continues to function in the traditional way. Ajay has been appointed as a Manager to handle the overall functioning of the business. Advise Mr. Explain the same with description. Some observations made by Ajay are: a The company uses register for employee attendance.

Advise any 5 modern day technologies which will make the system more productive and effective. There is no motivation among employees and workers in the organization.

Elaborate on the choice of leadership selected. With the help of these self-monitoring apps users get more personalized information and are capable of transforming how healthcare will be delivered to them.

Healthcare industry is embracing analytics to improve disease prevention, increase the accuracy of diagnoses, provide safe medications, and make treatments more effective. Give examples how different stakeholders in the healthcare industry use analytics Healthcare professionals, healthcare providers, pharmaceutical companies and government.

The company claims to source milk directly from the farm, eliminating the middle men and allowing farmers to earn a premium. The company offers other milk-based products including paneer, curd and ghee through its mobile app.

How do you think technology can help this startup in improving the dairy supply chain from process management to tracking products and deliveries? The northern Spanish city of Santander has become the testing ground for "smart cities" around the world. Smart Santander is a smart city experiment aimed at improving the quality of life, reducing energy consumption and engaging its citizens in civic duties.

The city implemented wireless sensor networks and embedded 10, sensors on its streets and municipal vehicles to monitor garbage collections, crime air quality and manage street lighting for better energy efficiency.

The Santander Smart City platform allows to integrate all the information of the different municipal services and thousands of sensors deployed by the city. The latter devices collect multiple data: from air quality, noise or temperature to which parking lots are free or occupied on different streets or when it is necessary to water a particular park or garden. For example, buses have sensors at the top that allow to know the level of pollution in different areas of the city.

They have also been installed on street lamps and walls inside small white boxes in order to measure noise, temperature or brightness. Multiple devices installed on the ground monitor how many cars are parked in certain streets while different information panels indicate the free places in a given area to park the car.

Even paper containers and containers have volumetric measurement sensors that indicate how full they are. This information is especially valuable when planning collection routes, which may vary according to needs. As garbage trucks are also intelligent, it is possible to monitor their travel and activity. What are the benefits of a smart city? Considering the dark side of smart city are you sceptical to the benefits of a smart city.

What are the potential cybersecurity challenges faced in a smart city with data being collected in this way? Suppose the monthly income of an individual increases from Rs. Calculate the income elasticity of demand and interpret the result. Quantity demanded for tea has increased from to units with an increase in the price of the coffee powder from Rs.

Calculate the cross elasticity of demand between tea and coffee and explain the relationship between the goods. Balraj and Mr. Balwaan Gyms and Akhadas is a chain of gyms with a vision to make everyone healthy. The most unique thing about Balwaan is that it also has all Indian style akhadas where traditional body building is taught.

The membership fees for the same is 24, per annum without a personal trainer. The company has been relying only on word of mouth for yearly memberships. The company has not undertaken any marketing promotion campaigns for the same. The company is falling short of its expectation when it comes to membership and revenues.

Assume the company has hired you as a Marketing consultant and they want you to advise them on the following issues: 1. List and discuss the major bases for segmentation of consumer markets.

Explain the four variables in detail for Balwaan. How will you promote the Brand Balwaan Gyms and Akhadas online? Explain five platforms that you will use to promote the same. Explain various levels of product with reference to Balwaan Gyms and Akhadas.

Which celebrity will you select as a brand ambassador for the Balwaan Gyms and Akhadas? Explain the choice of your celebrity with five reasons. Financial Accounting and Analysis 1. Wildcat Ltd, a manufacturing company sold a machinery for Rs 8 lacs at the year end. Shil Wants to record the financial transactions of his newly started business. Once the strategy has been chosen, explain the categories of customers you would target?

You are the Chairman of Isuzu Motors in Japan. In your opinion, would it be considered appropriate to pursue a Combination Strategy? Business Statistics fixed acidity volatile acidity citric acid residual sugar chlorides 7. For the data on 26 red wines given above, conduct the following analysis: i.

Provide five-number summary i. Arrange them in increasing order on a straight line, draw a box plot and interpret what it means. Calculate the correlation coefficient between fixed acidity and volatile acidity and between residual sugar and chlorides. Comment on the strength and direction of association for the two variable pairs. What can be stated about the cause-effect relationship between fixed acidity and volatile acidity, based on the correlation coefficient score?

For the data in the table below: i. What do high kurtosis and skewness figures denote? Free Sulphur dioxide and total Sulphur dioxide have mean, median and modes that differ substantially from each other. What can you infer from this? By looking at the descriptive stats of the variables, identify two that may be closest to being normally distributed. Desc Stats fixed acidity volatile acidity citric acid residual sugar chlorides free sulfur dioxide total sulfur dioxide density pH sulphates alcohol Mean 6.

Lok Sabha in India is to discuss a key constitutional amendment, and there will be four rounds of voting. Further assuming that the voting rounds are independent of each other, what is the probability that: a.

The ruling party will win 0 rounds, 1 round, 2 rounds, 3 rounds or all 4 rounds of voting? The ruling party will win at least 1 round? Kanye Apparels Pvt. Limited is a home grown brand.

It has come long way from being a family business to a mid-sized organisation. Traditionally they always believed in appraising employees through checklist method.

Recently many employees have come out being very vocal about their displeasure on the traditional way of appraisal and feel it is an unjust way of assessing them. You have been hired as a consultant to propose a new appraisal system. Also, conclude by justifying your selection for the choice of appraisal method. Alaya infrastructure is a small sized organisation having employees. The organisation never had a formal induction training.

You are their first ever HR Manager and you strongly feel the need to have induction training. You are asked to present the concept and need for induction training to senior management. A web content creation organization name Natika which is into humor based content is expanding and wants to hire a social media intern.

Advertisement has to be placed for the vacancy. Based on this a. Write a job description for social media intern for the above organisation. Write job specification for the above profile. Explain the mechanism of a Digital Signatures which is recognized under the Information Technology Act, and state at least two 2 of its applications 2. Explain in details two 2 real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India.

Abhay and Seema have entered into a commercial agreement to license content. However, Abhay did not deliver the content to the satisfaction of Seema. Hence, there are disputes arisen between Abhay and Seema.

Abhay and Seema do not want to go through a protracted litigation process in Indian courts. Can you advise them on:. What should be done to conduct an arbitration between Abhay and Seema to resolve their disputes b.

The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these. India's water crisis is often attributed to lack of government planning, increased corporate privatization, industrial and human waste and government corruption.

In addition, water scarcity in India is expected to worsen as the overall population is expected to increase to 1. Can you recommend two policy changes with details of how this will address the water crisis issue for increasing population of India in an ethical manner. Your answer must have logical points that make sense. Do online research to find solution to the water problem 10 Marks 2.

Protecting data privacy is urgent and complex. What according to you are the two ethical risks faced by the business in relation to data protection and can you choose and explain any two Data Protection Principles applicable to businesses in India?

The Mana and Lalpeth mines, especially, have dumped so much over-burden in the Irai river that the riverbed has risen by several meters. Coal mining so close to rivers may also cause damage to the mines themselves. During heavy rains river water enters the mines even now, making coal extraction very difficult.

The move to allow coal mining activities up to meter from river banks has angered environment groups, especially in Vidarbha, an area currently reeling under floods, and where major rivers like Wardha and Irai are already heavily polluted because of coal mining.

If the mines are moved closer, such incidents will rise, posing danger to mine workers. WCL will also incur losses. Mining has also adversely impacted river fauna. The forest land is turning into a desert and the wild life, specially tigers are disappearing. Somehow we have failed to intelligently sustain and manage the resources of nature, the primary source of all supply chain.

Do you think environmental sustainability is an ethical principle? Your management wants to give an induction to the newly joined staff in Import Export dept. Your boss asked you to prepare a write up on the customs tariff giving details of number of sections, chapters, in a simple language to train the new staff.

Please give a nice write up explaining the chapters, sections etc. Your friend is a merchant exporter trading many items, and export them to various countries, He has received an order for export consisting of many electronic items manufactured by multiple manufacturers. They are very sensitive products and damage prone also.

The total number of boxes is around and are of assorted sizes.

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