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That is a big problem for some bloggers that makes it harder for the rest of us. Dianne: Ah, got it. Sorry, I jumped to the wrong conclusion tough week�bleh. Yes, I agree with you.

Publishers are asking bloggers to do crazy things and bloggers will do them to get the deal. I think it would be awesome to have a post on some of the unsavory practices that the publishers are engaging in with the bloggers. I have heard crazy stories from people�ridiculously low advances, requirements to do the writing and the photography within the same low advance, extremely short writing periods, etc. That was my goal in this post, Jeanne. Instead I am taking the bull by the horns and writing a thorough proposal, and then I plan to find an agent.

Baby steps, right? Thank you Dianne, for your on-going words of wisdom. Thank you Jeanne, for taking the time to share your experience with me, and for your encouragement. So glad we live in the same city! I love how much people help each other in this community. Hopefully this positive mental attitude which my father simply shortens to PMA helps me through the process too. This is great. Usually they are addressed separately in the contract.

Very good points about the electronic rights. I am hoping that the bloggers who move forward with the contracts pay for someone to look them over. It would be tough to get an agent involved if the advance is small, but otherwise, a literary agent could negotiate the contract. As always, thanks for the fantastic post, Dianne. I plan to bookmark this post on the off-chance my phone does ring.

Have a wonderful day! This is what they do�even if they get a percentage, their efforts may help you secure a better deal. Good point. I spoke with one blogger will took a deal with no advance at all, for example. What fantastic advice! This post is definitely a keeper really, all of yours are Dianne. I sort of envy those who have fearlessly or fearfully treaded this path before those of us just starting out.

It sure helps. Makes it a bit less scary. As a result, publishers take advantage of them. Hi Dianne, not envy because they were contacted. I meant the authors who have their first book under their belt, who know how tough it is but did it and succeeded. For those of us hoping and planning to write a cookbook, it is daunting�well, maybe not for some but for me for sure!

Your post should help us newbies not get taken advantage of. Good questions. Why me? Who do you think is the market for my book?

What sort of presentation do you envision? That is, are you looking for only a collection of recipes; a lot of explanatory material; anecdotes � in other words, exactly what do you want in the book? And so on. I used to be an editor not cookbooks and I always told prospective authors that working with an editor was a little like marriage � both sides have wants, needs, expectations. You have to be on the same wavelength regarding those before you even talk contract.

Oh these are wonderful things to consider. Thank you. When someone hired me to help her assess an opportunity, we went online together and looked at other books the publisher had produced, to see what the styles, whether it was a good fit, etc. So you are exactly right, that these issues all come into play. Still, bloggers have little to lose by bring up these questions.

This basically summarizes the essentials. I appreciate that you included real numbers. I think bloggers can become so dazzled by the notion of doing a book, they might give themselves away.

Thanks Katie. So it varies, but at least I put something out there. There are real numbers in my book as well. Extremely helpful and practical advice from this article and within the comments.

Can I hear the phone ringing�.?! Thank you for saying so, and for appreciating the commenters. They are the BEST! May your phone ring off the hook, Sally. Hi Dianne! Another really great and helpful post. This happened to me a while ago and happily it did not work out why happily? And now, thanks to this post, I am armed for the next project!

Thanks Jamie. Very interesting article Diane. Thanks for providing such in depth information. Sukaina: I agree with Dianne�what the publishers are looking for seems to differ from blogger to blogger. And I was approached by a couple of publishers my book comes out Fall Those also allow you network and make connections. Good advice, Jeanne. Your perspective is as always, sage advice.

Thanks Kelly. Spot on! It is a labour of love and a large investment in time and money, but incredibly rewarding process. My book comes out in April and I am more than happy to help anyone out with advice too.

I am grateful that I have gotten the call from a publisher and appreciate the advice. There is a caveat for me� I have been offered an advance, however not enough to cover the costs of how many photographs they want in the cookbook plus sequencing steps as well. They are assuming for me to pay and hire the photographer. I have taken photographs of all my dishes, but I believe most will not be good enough.

When negotiating a contract, I now realize there should be a separate fee for photos or at least a separate budget for photos.

For the publisher to expect me to pay a photographer and not pay me an advance enough to cover the costs is not lucrative at all and expolitive. Has anyone else encountered this experience?

I hope you have not yet signed the contract, Dahlia. If not, find three reasonably-priced photographers, get their fees for the photos, and present them to the publisher, to be added to your advance. See what they say. What do you have to lose? Most publishers are very picky about the quality of the photos. If yours is not, perhaps this publisher is not a good match for you. Unless you can tolerate a book with no photos, and they agree to that. Good luck. I did sign the contract� I know, not smart.

Fees for a food photographer run between 10kk. When a publisher wants to know if you have contacted any other publishers. What are they making sure of or want to know? They are just wondering if anyone else knows about your book idea. If you say yes, it might make them take action sooner.

Okay thanks. With a full-length book, you're asking the reader to spend several days with you. Does the voice behind the text sound like a comfortable companion? The second step involves a trusted friend or writing group -- trusted, as well as sensitive. There's nothing more fragile than an author's ego, so you want someone who can give you good advice without destroying your self-confidence.

The third step is the services of a professional editor. This editor should critique the structure of the book, offer alternatives, and suggest revisions. If you skip this step, thinking the publisher will pay for editing later on, you may never get to that later stage. Do you visualize your book as hardcover or paperback? If you have a publisher, you'll have to negotiate that issue. A hardcover book has more permanence, is more appropriate with photos, and is far more valuable to collectors.

A paperback book is usually priced lower and, thus, might reach a wider audience. Publishers ordinarily provide the book design. But if you publish the book on your own, be sure that you hire a professional designer.

One of the worst sins committed by on-line publishers is to direct authors into cookie-cutter formats for their books. The resulting books never look professional and detract from the quality of the writing.

Should you publish it as an e-book only? Probably not. An e-book is an important supplement to a printed book, but it is rarely a good substitute. For one thing, you are cutting off a large number of readers. According to a recent Pew Research study, a big majority of Americans prefer print books, and only 4 percent of readers are "e-book only.

Once you have expended the money to edit and design the book, it does not cost much more to make it available in print. And there are the personal reasons as well. If you've written a book, you almost certainly want to be able to hand it to a reader, see it on a bookshelf, and think of it being discovered one day by your grandchildren.

Only a printed book can give you that satisfaction. If you've written a novel, a history, or another book of general interest, you probably hope to reach as many readers as possible. A traditional publisher with its broad distribution network has the best chance of reaching a large general audience.

But the best way to gain that publisher's interest might be to stress that there is a smaller, more focused group that will be attracted to the subject of the book or to you as a writer.

If you have cultivated a list of likely readers, this gives a publisher the assurance that there is a market for the crucial early sales. If you decide that your book is aimed almost entirely at a small group of readers, you may choose to skip a traditional publisher altogether and self-publish your book.

If, for example, you've written a book of local history that is of interest only to people in your area, you might be better off having the book professionally edited and designed and then given to a local firm for printing. You may end up distributing the book yourself and asking local booksellers to carry it on consignment, but the process will be simpler, faster, and cheaper.

Having your book published by a traditional publisher is the gold standard for most authors -- and rightly so. In a traditional publishing contract the publisher picks up the cost of editing, design, distribution, and promotion -- all that, and they often pay an advance against royalties! What's the downside? Mainly, it's rejection and delay. If you mean online, in general for your self-published books , then you need to be extraordinary.

You need to do extraordinary things. You need to do things that are interesting enough for people to talk about. You can also do something that invites participation or helps others achieve their goals, or you can share practical advice that solves a problem be insanely useful.

Having that as a major goal on my blog makes me more remarkable than somebody who just blogs about publishing. Instead you want to think about what you can do in general, with your life or your blog, that will fire up the imagination or encourage people to share.

Focus on getting more traffic, by providing lots and lots of value � your book is just the footnote or sidebar link. A: Nothing, anymore. You can publish anything you want. If you sell 10 copies and changed the lives of those 10 people, your book is worthy. If you mean mainstream published, you are publish worthy if the publishers think your book will make them money, and they will assess this based mainly on the of readers in that genre, how hot the topic is, and your personal platform what you bring to the table, how you plan to market the book.

If I was going to pitch to an agent, I would tell them I manage over 10 blogs that get over , unique visitors a month, and have an email list of over 10, Those numbers would help an agent or publisher decide whether or not to take a risk on my book.

But the other powerful asset you have is your author story. If you have an amazing life story, full of diversity, hardship or overcoming challenges, that inspires and uplifts, that story is what will attract media coverage so make sure you write your own author story carefully!

A: AKA, will you recoup the time and money you spent writing and publishing your book? At least if this is your first book. But only if you stop writing. Because the next books you write will be much easier. So publishing becomes very profitable, once you have the skills and knowledge in place, and you can publish faster with less effort.

But they published his content posthumously anyway. A: Feel the fear and do it anyway. Rejection is just someone helping you get to a better place, by letting you know something is wrong.

Now get better and try again. Get rejected as much as possible. And what are you afraid of? Failure is impossible if you keep trying � it only happens to quitters. Are you afraid of big money and success and fame? If so you need to align your expectations with your emotions. You need to be sure of what you actually want, and picturing those things needs to make you feel good.

A: Publish in a very small category. How to be a New York Times bestseller? Sell thousands of books a month. Build a large platform of devoted followers. Make community projects to get people involved. Make it an event, an activity, a cause, not just a book. It lets bookstores look up and order print books easily. Technically each version of the book ebook, print, hardback, audio need a new one. With Createspace you can also pay an extra fee to change the publisher name that displays on the sales page, or pay more to get them to register the ISBN officially to you on Bowker.

My information may not be set up perfectly on the Bowker database. A: Think about the product first. Get other people to help you judge, preferably strangers rather than fans or family. Slingers were like the archers of their times: custom required a manly, face-to-face, armed combat. David cheated. As self-publishers, you have the power to do things that traditional publishers could never do, like pricing low or giving away books or pulling creative marketing stunts or selling in serials.

A: You can donate copies of your books to libraries � but how does that help you? You may also end up in libraries if you sell a lot and other people donate your books. If you want libraries to order you, you need to seek out those industry reviews. Get some quality, trustworthy reviews first just contact people and ask for them! Then you can place an ad in LibraryJournal or one of the other big sites or publications that librarians read.

You want people to order your books on Amazon, so that a new POD version of your book is birthed into the world and finds a home. You want to make income for each book you sell so you can live your dream as a full-time writer.

If you have a quality book with a great story, those 50 books may be all you need to fuel explosive growth. This is why you should publish online first, on Wattpad or other sites, for immediate feedback, then launch on Kindle. I know a very talented author in fourth grade who Kickstarted her book, then self-published on createspace. Recently she exchanged autographed books with the author of A Series of Unfortunate Events and is doing quite well.

In fact, her story is interesting and powerful enough to do much better than she would have done if she was older.

You can increase the likelihood of this happening if your title or subtitle matches the search terms they entered so think very carefully about your keywords.

If your book appears and your cover design looks professionally, they might click on it to read more. You can hack this by having your friends and family buy your book together with all the bestsellers in that category or genre. To do this you need interesting guest posts that appeal to the normal visitors of that website.

Consistently add value and they may eventually decide to return the favor by promoting your book. To do this you need to focus on writing very specific blog post titles about very specific subjects, and you also need to have enough history, content and backlinks for Google to recommend you over other websites with similar articles.

That means you need to post a lot of content on your blog, you need to keep it going for a long time so start immediately and you need reputable blogs and websites to link to you which is why guest posts are so important.

Many of them are very likely to share your article or link to it, which is great for you. Dream up big exciting projects. Encourage and inspire others. Fill yourself with boundless optimism and positivity.

Share and be generous, without worrying about how you will profit from it. Have well designed websites and products that project your professionalism and experience. And nobody is going to steal your full manuscript and put their name on it. If your book starts to become successful, some people will want to get it for free, and it may show up on pirate sites. More readers are always good for business. Focus on building your platform and followers and fanbase as large as you can, so that you can make more money later in your writing career.

Focus on getting as much word of mouth as possible and connecting with a ton of readers, even if you have to give the book away.

There will always be lots of people who would rather buy it for convenience that search for a pirated copy. If you want to hire a designer, my site is www. A: You can give credit for the photography, and the cover design, on the bottom of the back cover, and also usually on the copyright page. If your cover is truly brilliant, they might be impressed.

But I would put a photo credit and leave your name for the title of the book only. By the way, I make covers for my own fiction. A: YES. You want the cover to do as much as possible to set reader expectations. The tagline or subtitle is the hook � the thing that catches their imagination, either by offering very specific benefits, or posing a question or mystery.

Pull in the readers who will love the book, keep out the ones who will hate it. Managing reader expectations like this will lead to a stronger fanbase and better reviews. In terms of getting good work out of a book cover designer, you need to find someone with lots of excellent samples.

Then you need to give them all the info and listen to them. A: Same style, same fonts and author name font, similar art work but probably different, specific to each part. You only get to emphasis one big thing. Your author name should be consistent with each specific book cover � but trying to use the same font or colors on every book cover, in different genres, is very difficult. Make it look good, make it match similar books in your genre, use the same name if you want your fans to find you rather than initials or something.

A: NO. If you see a book that Good Books Poem Questions And Answers Txt looks interesting, do you squint and read all the tiny text on the thumbnail, or do you read the big, clear text right under the cover? What you can tell, immediately, even at thumbnail size, is that these are all stylish, high quality, well designed book covers. Focus on the design, the colors, the arrangement � you want your cover even as a thumbnail to make an emotional statement that resonates with readers. Indie authors mess this up by using huge text in some genres, like thriller, big text is fine.

But not in all. And small text can be nice too. But it depends a little on the genre and it can work for some books self-help, historical, etc. Hardcover books are good business for mainstream publishers because they can set a much higher price for them � so they usually come out first to force buyers to pay as much as possible, then eventually they bring out the ebooks and paperbacks. You can order them through Lulu or IngramSpark and if you set them up there, they will show up on Amazon and other sites as well.

A: Check out Deviantart. On Deviant, find an artist and pay them to make a sample sketch, if you like the drawing, pay them more to finish the book. A: Again, custom artwork is rarely recommended � unless you find something brilliant on Deviant art.

I would usually hire someone directly, negotiate a price and pay them for the art out of my normal cover design rates. Joel actually looks at and provides feedback for the covers, so it can be an excellent way to get some free feedback on your cover.

A: On www. Photoshop is tricky to learn. You can spend a lot or a little, but the book cover makes an enormous impact on the success of your book.

A good book cover will make it easier to get reviews and blurbs, and easier to do any kind of marketing. In contrast, when people buy from Amazon, Amazon will automatically recommend your book to more people, leading to more sales.

Amazon knows how to sell stuff to the right people. They are very, very good at it. If you decide not to use Amazon, you need to find a way to drive traffic directly to your own website. However if you turn your book into a higher price package, or package options, then you could afford to advertise or do other things to drive traffic and make more money.

Really you should have a free or cheap ebook, and a more expensive guide or your site for non-fiction. And while you could sell directly on your website and make more per sale, you will sell much less than you would partnering with Amazon and other sites. A: For pre-publication reviews, you need to submit your book finished, with an ARC stamp on the cover out to reviewers 3 months in advance.

No time. But we know that just means the publishers used their connections. So we look at the real reviews on Amazon � and we also ignore all the positive ones the five star books that are a little too enthusiastic. We assume those are friends and family. Which leads us to the one and two star reviews. A: Continuing this discussion from the last answer, what are the options to actually get reviews? I go after real reader reviews, good or bad. To get those you need to get a ton of downloads.

Luckily if you do a smart KDP select giveaway and promote it, you may get several thousand downloads. Your chances of getting good reviews will improve if you put a notice in the front of the back saying how much you need and appreciate reader reviews. You should have thought about this as you wrote the book, so you could include more of these connections. You can also bribe people; I usually offer a free something if they leave a review. Instead you want realistic, truthful sounding reviews.

Writing a review is a lot of pressure for most people, especially for your friends and family. Make it easy for them by telling them it can be short, casual, and honest.

Last but not least, Good Books Poem Questions And Answers Kit you can pay for reviews. Then I made a page talking about that offer and advertised it on Facebook. PS I also set up a website that lets you get in touch with other authors to trade book blurbs: www. I tracked down the reviewer and remade her book covers for her. This softened her reserve and she edited her 1 star review to a 3 star review, which was less nasty but kept the points she disagrees with.

Not to mention far too negative! Plus they are competing with 80 other reviews that are mostly very positive. If you have a majority of one star reviews, then you are mishandling reader expectation. They feel lied to or cheated. Their experiences differ from their expectations. If you want to gamble, try posting your book with a few negative book reviews.

Then people who read it will expect it to be not so great, and may be pleasantly surprised and disagree with the negative reviews enough to defend it with positive reviews. In that case, fix the book, then contact the reviewer and email them the improved book, thank them for their helpful criticism, and ask if they would please consider updating their review. The value of a small press or author services is that everything is in-house.

You pay them one big fee and they delegate and get everything done. They are well-oiled machines. Find the best designer you can, look at their samples and testimonials, make sure they have a lot of experiences hundreds of samples� or 10 amazing ones.

How much does book editing cost and are you being ripped off? TIP: I had a question and a section about Wattpad, but unfortunately it disappeared. So go use it. A: It can be, but only if you make an effort to make friends or attend Good Books Publishing Weather real events. For professional networking, LinkedIn can be pretty powerful as well. The thing to remember about these groups is you have to provide value. You need to actively participate, help other people, volunteer feedback, post useful content.

Build your social karma. Get people to like you. Try to connect with readers who enjoy your type of books and offer them free books for life if they provide early feedback. Make sure to get readers who read a lot of stuff in your genre, so they can pinpoint what went wrong in your story and offer suggestions. You can hire someone on Fiverr.

You can use stock photography � which will work fine for an inspirational book of quotes or something. But generally speaking, picture books are going to be harder to pull off and do well than straight text books.

A: Nobody really cares if you self-publish anymore, but I think having a publishing name or button can make your book look more professional. Your website should focus on you, the author. However I often come across the issue of ugly logos that I need to put on otherwise beautiful covers.

A: A blurb or review or three! Possibly a link to your website or social media profiles. For the barcode, you can use the free barcode maker I have on my website. Lightning Source gives it to you on the template, so you need to move it into your design. The back cover copy will be about the same as the Amazon copy. Hire a professional editor � there are even some people on Fiverr who offer this service only.

Make it tighter and cleaner. Even if not literally, the problems should feel like the end of the world to the characters. I have a package of free templates on www. I send all my stuff to a guy in the Philippines who lays it out in InDesign. But, I need to go through lots of revision and changes because books are never finished, there are always typos, and authors go through several rounds before they catch everything. Which takes up a lot of time and slows down your publishing schedule plus formatting in InDesign is more expensive.

There are InDesign formats on www. Find a sample or template you like, find a cheap designer, tell them what to do. The point of formatting is to get out of the way of the reader experience, not to distract. The way I understand copyrights is, if someone uses your stuff and you can prove that they are making money of your idea, while you are losing money, you can try and get some of that money back.

But as I also understand it, you have an automatic copyright when you produce anything. JK Rowling has alienated a lot of her fans by being overprotective of her content.

But Hugh Howey is an indie publishing rockstar because he encourages people to use his world and write fan fiction. A friend of mine was struggling as a writer, but felt really inspired by Wool to write his own story, and he sent it to Hugh to check his reaction. Hugh told him he should go ahead and publish it.

He knows that fan fiction will only increase his own reputation and book sales. A: I always recommend Lisa DeSpain of ebookconverting. Jutoh is pretty awesome for making ebooks, a little easier to learn than Sigil Sigil actually lets you go through and edit code, but is not as user-friendly as Jutoh. With ebooks, the text needs to be fluid so other people can set the size and style they are most comfortable with, which means you need to make it pretty simple and not try to add too much style.

Big publishing firms almost always go stark, with no dropcaps, decorations or any other fancy stuff. Tables and things should be converted into images.

A: Createspace shipping to Australia is crazy expensive, almost always about double the cost of your order. Europe is much more reasonable. Lightning Source has a printer in Australia so I believe you can set up with them and save a lot on shipping costs. Once your book is ready, export the file and upload it to KDP. Set the book category, age range, and grade range to help customers find the right books for their kids. I only have one book, Book Marketing is Dead available as an audiobook.

Matt Stone of Archangel Ink helped me with mine and got it all set up on www. Some people love to get into the details. For me, I would do this: First find your category. Find your top 10 closest competitors � those other books that are similar enough in genre and theme that readers who enjoyed one might enjoy the other.

Research their Amazon pages and see what categories and keywords they are using. But if you use the keyword phrases, separated by commas, you can match a category exactly and Amazon usually figures it out. You can even make super long ones to fit in lots of keywords.

The subtitle is more fun, and more tricky. Very few people are using the title and subtitle well. So even though it looks a little strange, you might want to add in some extra keywords in the title box. It looks a little clumsy, but many more people will find your book this way if you have precise genre keywords. Then after the 3 months I use Smashwords to put it everywhere else.

How often should you use these programs? If you can get a few hundred real fans and a few dozen reviews, it can be very worthwhile to start with KDP Select, then move onto other platforms after the initial launch. However, you could also just set your book at 99cents and if you want to make it free for a short time, you could set it out zero on Smashwords and wait for Amazon to price match it at zero � then promote it, then put it back up again.

A few years ago Kindle was the only game in town for ebooks, now iBooks has a substantial market share and you could double your sales if you are on both platforms. But before anybody starts actually buying the book, you need those initial readers and reviews � and doing a big free campaign is a great way to get that ball rolling.

I usually just do one, during the initial launch. You could keep doing it every 3 months, but I believe after the first push, you should spend those three months writing another book and building your platform. Your later self will thank you for it. My money comes from cover design, and I do this stuff because authors need a lot of help and advice to brave the challenging waters of the publishing journey.

If the ebook is selling really well and getting great comments, then do an audiobook if you can afford it, and a print book. That said, if you are doing a brilliant launch or marketing campaign, have a large platform, know exactly how many people you and your partners are going to reach, then having other formats to take advantage of your media blitz will mean extra earnings.

Your book will be listed everywhere it needs to be. They are not your target. I doubt they know anything about Createspace or Expanded Distribution. The idea is that people could go into a bookstore and ask the bookstore to order a book for them � but we live in the 21st century, that never happens anymore, people can just buy it from Amazon themselves.

Publishing is not much of an achievement. Anyone can do it. Even finishing a great book no longer merits fanfare. Stop looking for help. Stop asking other people to make your book successful for you. Nobody is going to. There is nothing a publisher can offer you. If your book is brilliant enough, you may earn some champions, devoted to sharing your book with as many people as possible; so you better be sure to write a mind-blowing book.

That may excuse your failure to build a platform or do any book marketing. Get it in front of the right people. Remove purchase resistance. Create a ton of content and a strong author platform. But my view is this: yes Amazon is a huge company and they are too powerful and after they are the last ones standing, they can do whatever they want like not pay authors. But in the meantime, they are working really hard to sell my books to exactly the people who want to read them�a better job than anyone else in the world.

Someday they may decide not to offer as many benefits, in which case authors are free to pull down their books. If they get too unpopular, there will absolutely be new competitors that offer authors better terms. A: I had the same struggle, and hit my head against the issue for months without being able to overcome that hurdle.

I finally got a training kit from Suzanne Fyhrie Parrot www. You can use Sigil to open the epub, then Kindle Previewer to generate a mobi file for Kindle. Marketing is like going fishing. Since there is no limit to how many fish you catch, you should put out a line and pole in as many lakes as you can. If you come in with something shiny and fast moving, when all they want is a bug or a worm, you may not get any bites.

Partner with other authors in your genre, trade blurbs. Write reviews or articles on your blog about books and movies your target readers would enjoy Guest post on bigger blogs with lots of traffic Tie your book or yourself into local media. Be a real person. Post pictures and videos of yourself Build your email list by offering a ton of valuable content, consistently, and having an opt-in offer that appeals to your target readers And now, back to the questions.

A: First, make some YouTube videos of yourself speaking about your book. Then, offer something valuable and relevant. Join haro. They want to hear from both sides of an issue.

Find a way to make a contribution and further the discussion not just talk about your book. PS Nobody listens to radio anymore! You need to get on Podcasts instead. You can get on Podcasts by having something important and relevant to say that a specific audience will appreciate. Listen to some, figure out what their theme is, and pitch them a unique idea. You should spend time going for big wins instead.

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