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The Top 13 Best CRM Books You Should Be Reading

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Platforms�are digital environments in which contributions and interactions are globally visible and persistent over time. The first four of these features are by now familiar to most people on the web, but the terms Extensions and Signals may not resonate immediately, even though we likely use them daily.

While this list of characteristics provides a useful framework for the discussion of Enterprise 2. I discussed SWT briefly in an earlier post, but in a nutshell tie strength refers to the different levels of relationships we maintain in both our personal and professional lives. These range from close friends strong ties to casual acquaintances weak ties.

McAfee also accounts for those people who would be valuable associates if only we knew about them. Most enterprises attempting to promote collaboration focus on teams, usually through providing new tools or sponsoring rope-climbing retreats. The idea has always been to build tight-knit groups; to reinforce strong ties.

McAfee argues that while these relationships are critical and should be supported, say through the adoption of collaborative authoring environments, weak ties should not be neglected. The problem is that everyone in a tight-knit group already knows everyone else. It is far less likely that all my close friends or teammates strong ties have relationships with my casual acquaintances weak ties the people on the outer-edge of my social network.

Even though my association with these folk of the fringe is tenuous, those relationships provides a link between my core group and others that might not otherwise be available.

The weak tie between [a person:] and his acquaintance, therefore, becomes not merely a trivial acquaintance tie but rather a crucial bridge between the two densely knit clumps of close friends�these clumps would not, in fact be connected to one another at all were it not for the existence of weak ties. New ideas will spread slowly, scientific endeavors will be handicapped, and subgroups separated by � geography or other characteristics will have difficulty reaching a modus vivendi.

McAfee also draws on the work of anthropologist Robin Dunbar to bolster his claims about the corporate value of social computing. According to Dunbar the theoretical maximum social group size for humans is between and people, probably settling at around The figure of seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us.

As a result, the platforms that nurture and sustain them, such as Facebook, LinkedIn and Twitter, are viewed with suspicion and are generally considered an unprofitable time-suck for their staff. My experience with such directories has always been that they are extremely difficult to initially populate and even harder to maintain.

As a result, their utility drops off quickly after launch, unless people can be induced to take ownership of their own profiles and keep them up to date on their own initiative. That is not to say they are not a worthwhile endeavor, but McAfee highlights some interesting alternatives or at least supplements that may already be in place, such as document repositories, but that are underutilized.

McAfee demonstrates the successful conversion of potential ties into productive collaborations in both the Google and US Intelligent Community case studies and elaborates on those efforts throughout the book.

The introduction of many of these tools may seem to be old-hat to many readers, but it is a necessary level-setting for the broad readership to which the book seems targeted.

They provide all the orientation necessary for newcomers while still treating veterans to fresh insights. In these final three chapters, McAfee addresses the standard objections to adopting Web 2. What if somebody says something bad about our company? On balance, the benefits more than counterbalance the cost. First and foremost is managing your own expectations of how quickly or fully people will embrace a new way of working even if it does make their lives easier.

A new tool or process needs to provide at least a ten-fold improvement over the status-quo in order to be accepted. The results are often disastrous: Consumers reject new products that would make them better off, while executives are at a loss to anticipate failure.

This double-edged sword is the curse of innovation. Even when those benefits do materialize they may difficult to quantify. It is much more important to measure progress. Nov 15, David rated it it was amazing. Andrew McAfee's Enterprise 2. You'll walk away with new views of communication and collaboration through well articulated concepts, thoughts and suggestions whether you work in a corporation, nonprofit, school or any other organizational environment.

This is the rare non-fiction book that you are disappointed to see end. The constant flow of useful information leads to a notebook full of actions to take and ideas for additional research.

McAfee presents hard evidence of Enterprise 2. This book is not primarily about technology. Even managers and executives who shy away from technology discussions will find this book an engaging read because it addresses business problems, not technology problems. I am going to be selfish with this book.

No one is getting my copy. However I am buying three more copies to pass along to my management chain. Whether you are an individual contributor, mid-level manager or senior executive you will benefit from McAfee's research and writing.

Mar 02, Lester Martin rated it it was amazing Shelves: professional. It was so empowering and helped me express so many thoughts about the benefits of emergent tools for collaboration. Highly recommend this book! Nov 14, Waleed Riaz rated it it was amazing. A good read for people aspiring to transform their organization's culture using social technologies.

Mar 26, Ietrio rated it did not like it Shelves: junk. A state bureaucrat good at crafting words. As for enterprise, his best bet was to live off governmental handouts as a paper pusher.

Which proves to still be very lucrative. Good book to learn how social technologies have positively impacted companies that have deployed them in letter and spirit.

Dec 10, Doug Cornelius rated it it was amazing Shelves: publisher-provided , read-in , non-fiction. If you have heard of Enterprise 2. You will enjoy the book. It pulls together all of the bits and pieces that he has said about Enterprise 2. Because even if you are familiar with McAfee and Enterprise 2. I learned some great new things and was able to see some old things in a new If you have heard of Enterprise 2.

I learned some great new things and was able to see some old things in a new perspective. This is the first book that puts it all into one place.

If you are not familiar with Enterprise 2. We are at at the tipping point for a new way to communicate. Email was revolutionary when it came out. We could communicate using the internet.

It was cheap and easy. Now we are able to communicate using webpages. This a very different way to communicate than the pure back-and-forth of email and the letters that preceded email. The shift is from channel communications to platform communications, moving from inherently private communication to inherently public communication. One of the challenges is that the innovation and lessons are coming from the public space into the enterprise.

In the past, the innovation in communication technology came from inside the enterprise out to the public space. It used to be hard to establish an email account. You needed big servers and IT support from a company or university. Now you can establish a new email account in seconds from Google using gmail. With these 2. The internet has gotten much more efficient at finding information than the tools inside our enterprise.

Is it easier to find information on the internet using Google or to find information in your corporate intranet? Those of you who are familiar with McAfee or his blog will find some familiar passages. Our current mainstream communication tools of email and IM are inherently private. Being private, they are harder to monitor.

It's also harder to spot misinformation, negligent information and bad acts. The more open platform communication of enterprise 2. The book takes you through the next big steps of adoption and outlines factors for success, overcoming the knee-jerk reaction to be private, counter fears of abuse, and overcoming the 9X effect for adoption.

The book is worth the purchase price and the time to read it, regardless of whether you are an enterprise 2.

In the interest of disclosure, Andy not only gave me a copy of his book, but also Good Books Erp Case autographed it. I'm easily swayed to write about something when it is given to me.

He also supplied me with copious amounts of alcohol at parties after the Enterprise 2. Another surefire way to get my attention. Mar 02, Michael rated it really liked it Shelves: money-business. Andrew McAfee lays out a fine case for collaborative tools. Most objections to "Enterprise 2. It's clear that an internal blog or discussion board might improve organizations that lack self-criticism, because each member of a team has a unique point of view.

McAfee's an expert on the nuances, costs, and risks of implementing all of these tools, and I recommend the book without hesitation. May 17, E rated it it was amazing. Thoughtful guide to Enterprise 2. His thoughtful, insightful report details the remarkable innovations and benefits that Enterprise 2.

He explains how companies can exploit advanced Web technologies to become marketplace winner Thoughtful guide to Enterprise 2. He explains how companies can exploit advanced Web technologies to become marketplace winners. It offers practical, advanced tools for remaining competitive. Aug 09, Rick Austin added it. Combine this with Collaboration by Morten Hansen and you have a knockout. This book provides a great introduction to what most refer to as Web 2.

May be too introductory for some but don't skip as he weaves in elements that help prove the case for the benefits of social platforms in a corporate environment. He uses 4 real case studies to illustrate concepts and how different needs have been met by elements of Enterprise 2.

He spends a lot of time on how to manage the bu Combine this with Collaboration by Morten Hansen and you have a knockout.

He spends a lot of time on how to manage the business case and provides guidance on how to approach this. Great read and mine is highlighted to the extreme and I fully expect to wear the pages out as I return to it again and again as a reference. Aug 12, Bojana Duke rated it liked it Shelves: business. I believe the book could have used a lot more in-depth examples of Enterprise 2. The four short case studies were introduced in more depth than the solutions they used for their problems.

I would have liked to understand more about the different uses of E 2. The book seemed to be a bit misleading in presenting only the consideration of tie strength in determining which technology to use.

While it does seem to be a good way to I believe the book could have used a lot more in-depth examples of Enterprise 2. ERP facilitates a formal, structured, planned, transaction-based process management, while the informal organization focuses on different business norms that are informal, less structured, more spontaneous, knowledge-based operations McAfee, Thus, ERP and informality seem to have some natural contradictions.

So how do the informal enterprises use of ERP systems? Traditionally in order to support a successful ERP implementation it is considered that informal communications and systems should be eliminated Umble et al.

This leads to a view that ERP systems may be incompatible with less structured and spontaneous based informal systems. McAfee introduces enterprise 2. Knowledge workers could share and discuss their knowledge through an online communication platform, which makes knowledge and output more visible. Based on enterprise 2. The combination of social software and enterprise system has already been used in SAP to integrate Google Wave and BPMN based business process modelling in order to achieve real-time collaboration Bruno et al.

Knowledge management 2. For instance, from an operational perspective, can this combination really improve both efficiency and flexibility performance objectives? From an organizational perspective, informality is based on a trust based social network.

Could this genuine trust be gathered from technical networks? Therefore, the following research of how to combine ERP and informality reviews these elements both from an organizational as well as a technical perspective.

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